ENGAGING KEY PARTNERS. Even with the best materials and a generous marketing budget, there is only so much you can accomplish without the buy-in and support of other stakeholders. Efforts should be made to strengthen advocacy amongst those who can potentially influence programmatic implementation and consequent scale-up including government officials, healthcare providers, community leaders and leaders of faith-based institutions. Involving these groups in initial ideation sessions or inviting them to participate in promotional events can help secure their buy-in and support for the campaign.
