EXCLUSIONS AND EXCEPTIONS. The Paid Ad credit obligations shall not apply to the following Paid Ads ("Excluded Ads"): group, list, institutional or so-called teaser advertising; special advertising (e.g., announcements of commencement and/or completion of principal photography, advertising regarding box office gross receipts, etc.); announcement advertising; advertising relating primarily to the source material upon which a Picture is based, or to the author, any member of the cast, the director(s), writer(s) or any other personnel involved with the production of the applicable Picture; so-called "award" or "congratulatory" advertisements, including advertisements or announcements relating to consideration or nomination for an award. The following shall not be considered Paid Ads or Excluded Ads for any purpose hereunder: videocassettes, videodiscs and other home video devices and the covers, packages, containers or jackets therefor ("Video Items") and other advertising not relating primarily to the applicable Picture.
Appears in 2 contracts
Samples: Exclusive Cross License Agreement (Marvel Entertainment, Inc.), Exclusive Cross License Agreement (Marvel Entertainment, Inc.)
EXCLUSIONS AND EXCEPTIONS. The Paid Ad credit obligations shall not apply to the following Paid Ads ("“Excluded Ads"”): group, list, institutional or so-called teaser advertising; special advertising (e.g., announcements of commencement and/or completion of principal photography, advertising regarding box office gross receipts, etc.); announcement advertising; advertising relating primarily to the source material upon which a Picture is based, or to the author, any member of the cast, the director(s), writer(s) or any other personnel involved with the production of the applicable Picture; so-called "“award" ” or "“congratulatory" ” advertisements, including advertisements or announcements relating to consideration or nomination for an award. The following shall not be considered Paid Ads or Excluded Ads for any purpose hereunder: videocassettes, videodiscs and other home video devices and the covers, packages, containers or jackets therefor ("“Video Items"”) and other advertising not relating primarily to the applicable Picture.
Appears in 1 contract
Samples: Exclusive Cross License Agreement (Marvel Enterprises Inc)