Five (5) Year Sales Vision & Strategy. Describe your company’s vision and strategy to leverage a resulting contract with Equalis over the next five (5) years. Your response may include but is not limited to; the geographic or public sector vertical markets being targeted; your strategy for acquiring new business and retaining existing business; how the contract will be deployed with your sales team; and the time frames in which this will be completed. We understand that the ultimate success of this contract for both EC America and CCOG will heavily depend on marketing efforts; EC America has a large and experienced marketing department that will actively market the CCOG contract directly to customers, suppliers, and Resellers with a rollout of these activities: • Online Promotion • Co-branded press release (within 30 days of award) • Host and record an informational online seminar to be made available to our Supplier and Partner community on-demand introducing the CCOG contract • Dedicated contract website • Product-specific educational webinars • Social amplification through EC America’s SLED team • Customer- and Vendor-facing electronic brochure (PDF downloadable version on EC America’s website) • Trade Show Presence • Annual participation in the National Institute of Government Purchasing (NIGP) Conference where EC America will provide attendees with contract handouts and contract line card information • Annual participation in EDUCAUSE events where EC America will advertise respective CCOG contract • EC America will be conducting twelve webinars throughout the year with varying topics and will include CCOG contract highlights during sessions • Advertising • Participation at supplier and reseller events where EC America will highlight the benefits of the CCOG contract • Conference-specific hard copy handouts • Social and Public Media outreach such as promoting the contract, events, and/or news on LinkedIn, Facebook, and Twitter Continuation of the SLED 101 series in the government sales insider blog - blog post on benefits of CCOG contract EC America’s process emphasizes marketing information through the channel – our partners are the ones speaking daily with the customer community, and we amplify our market presence by supporting their efforts. We will provide marketing kits to partners to help them promote the contract vehicle with specific messaging approved by CCOG; the kits will include sample tweets, a contract FAQ, customer talking points, a link to the contract website, and a press release for the partner to publish. We will begin implementing these activities within 90 days of award and continue to execute these marketing plans throughout the life of the contract to maintain an elevated level of awareness within the industry. In addition to our marketing activities, EC America’s implementation plan includes action items across multiple business units designed to boost engagement and speed up the ramp-to-revenue timetable. Sales Teams • Meet with awarded suppliers to design and execute a tailored SLED strategy • Develop a tailored training package for suppliers’ sales teams, inclusive of CCOG- approved cobranded collateral • Execute lead generation activities in efforts to build out sales pipelines Partner Alliances • Work to strengthen the depth and breadth of initial award: consult with resellers and service providers in our channel network to add eligible resellers/dealers to the contract • Publicize award in monthly partner newsletter • Find synergistic relationships between resellers and suppliers to offer a one-stop- shop contract for potential customers using preferred resellers Contracts/Programs • Work to strengthen the depth and breadth of the initial award: consult with additional suppliers on the EC America line card to add eligible suppliers to the CCOG vehicle • Establish reporting and fee remittance workflow in EC America systems • Set up contract profiles and pricelists in EC America systems • Work with the marketing team to develop and launch a contract brochure, and dedicated webpage on our corporate website • Create training curriculum and present materials to the sales team, supplier(s), and resellers/dealers Sales team training in the EC America organization is centralized through our online education portal. Some of the courses are offered by instructor-led virtual training along with 24/7/365 access to online courses and organizational knowledge banks. Continuous learning is a highly valued practice at EC America and upon award, the EC America Contracts/Programs team will develop a curriculum to educate the salesforce, including authorized partners, on how to market the new contract. This course will serve to raise awareness of the CCOG contract, instruct reps on how to drive revenue through the vehicle, and ensure compliance with all orders received under the contract.
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Five (5) Year Sales Vision & Strategy. Describe your company’s vision and strategy to leverage a resulting contract with Equalis over the next five (5) years. The LandTek Group understands how to successfully market and leverage cooperative purchasing contracts to a variety of public institutions. Your response may include but is not limited to; the geographic or public sector vertical markets being targeted; your strategy for acquiring new business and retaining existing business; how the contract will be deployed with your sales team; and the time frames in which this will be completed. We understand that Immediately upon award, LandTek will begin marketing the ultimate success Equalis contract. These steps include but are not limited to: The LandTek Sales and Marketing team will demonstrate to current and future EQUALIS members the value and benefits on Contract purchasing. • Provide familiarity/knowledge of this contract member cooperative procurement options. • Cross brand marketing materials with LandTek and Equalis branding for both EC America coherent messaging. • Add Equalis logo and CCOG will heavily depend on marketing efforts; EC America has a large and experienced marketing department that will actively market the CCOG contract directly to customers, suppliers, and Resellers with a rollout of these activities: • Online Promotion • Co-branded press release (within 30 days of award) • Host and record an informational online seminar to be made available information to our Supplier website where cooperative purchasing is referenced. • Attendance of national and Partner community onlocal conferences promoting partnership. • Educate current subcontractors/ engineers and architects into the EQUALIS fold by explaining the value-demand introducing the CCOG contract • Dedicated contract website • Product-specific educational webinars • Social amplification through EC America’s SLED team • Customer- and Vendor-facing electronic brochure (PDF downloadable version on EC America’s website) • Trade Show Presence • Annual participation in the National Institute of Government Purchasing (NIGP) Conference where EC America will provide attendees with contract handouts and contract line card information • Annual participation in EDUCAUSE events where EC America will advertise respective CCOG contract • EC America will be conducting twelve webinars throughout the year with varying topics and will include CCOG contract highlights during sessions • Advertising • Participation at supplier and reseller events where EC America will highlight the benefits of the CCOG contract • Conference-specific hard copy handouts • Social and Public Media outreach such as promoting the contract, events, and/or news on LinkedIn, Facebook, and Twitter Continuation of the SLED 101 series in the government sales insider blog - blog post on benefits of CCOG contract EC America’s process emphasizes marketing information through the channel – our partners are the ones speaking daily with the customer community, and we amplify our market presence by supporting their efforts. We will provide marketing kits to partners to help them promote the contract vehicle with specific messaging approved by CCOG; the kits will include sample tweets, a contract FAQ, customer talking points, a link to the contract website, and a press release for the partner to publish. We will begin implementing these activities within 90 days of award and continue to execute these marketing plans throughout the life added nature of the contract highlighting: a) Its simplicity and ease of use. b) Its defined, preferential pricing c) Its proven potency in the marketplace d) Customer references and stories f) Demonstrate (through sales figures and other data) the current success of the contract and its potential to maintain an elevated level grow with continued understanding and participation. Sales teams will work with Equalis member regarding project scope of awareness within work, sports facility construction needs (including infrastructure and additional sports equipment), budget and time frame. LandTek Estimators and the industrySales Team will generate customer proposals with relative EQUALIs pricing and language. In addition Customer’s will review and approve proposal and then issue a PO to LandTek. The marketing strategy will be handled by the Marketing Manager and Sales Operations to educate all account managers and sales agents in all LandTek territories. LandTek has a commitment to all all our cooperative purchasing agreements. Understanding of the benefits and usage of the Equalis contract will be reviewed with all LandTek employees. The Marketing team will push Equalis content and information regarding the ease of use and benefit to our customers though all marketing activities, EC America’s implementation plan includes action items across multiple business units designed channels. • Social media post explaining the usage and benefits of cooperative purchasing •Dedicated e-blasts to boost engagement our data base regarding information about Equalis and speed up the rampour partnership. •Marketing at trade shows with EQUALIS. • Generate co-to-revenue timetablebranded fliers. Sales Teams • Meet with awarded suppliers Sponsor & attend events to design get in front of EQUALIS clients. Based on geographical needs and execute a tailored SLED strategy • Develop a tailored training package for suppliers’ sales teams, inclusive of CCOG- approved cobranded collateral • Execute lead generation activities in efforts requirements we intend to build out sales pipelines Partner Alliances • Work to strengthen the depth attend relevant shows and breadth of initial award: consult with resellers and service providers in our channel network to add eligible resellers/dealers to the contract • Publicize award in monthly partner newsletter • Find synergistic relationships between resellers and suppliers to offer a one-stop- shop contract for potential customers using preferred resellers Contracts/Programs • Work to strengthen the depth and breadth of the initial award: consult with additional suppliers on the EC America line card to add eligible suppliers to the CCOG vehicle • Establish reporting and fee remittance workflow in EC America systems • Set up contract profiles and pricelists in EC America systems • Work events that coincide with the marketing team to develop reach and launch a contract brochure, and dedicated webpage on our corporate website • Create training curriculum and present materials to the sales team, supplier(s), and resellers/dealers Sales team training in the EC America organization is centralized through our online education portal. Some need of the courses are offered by instructor-led virtual training along with 24/7/365 access to online courses and organizational knowledge banks. Continuous learning is a highly valued practice at EC America and upon award, the EC America Contracts/Programs team will develop a curriculum to educate the salesforce, including authorized partners, on how to market the new this contract. This course will serve to raise awareness Relative Sample of the CCOG contract, instruct reps on how to drive revenue through the vehicle, Current Trade Shows and ensure compliance with Events for 2023 • NJ Parks And Rec • North Carolina Athletic Directors Show • National Soccer Coaches Association of America • ASBO MD/DC Maryland • Maryland Park and Rec (MRPA) • Illinois Athletic Directors (IADA) • Georgia Athletic Coaches Ass. (GACA) • Sports Turfs Managers Ass. (STMA) • AIA - American Institute of Architects • American School Business Officials (ASBO) • NFHS - National HS ADs • Build Expo • PA School Business Officials • NJ Directors of Athletics Association • NJ School Building and Grounds • NY Purchasing • NYS Parks and Rec • National Athletic Director Conference • Virginia Inter-Scholastic Athletic Administrators Association • NY Suffolk Facilities Annual Golf Outing • NYS Athletics Association • ASLA NY • ASLA Florida • ASLA Virginia • Florida Purchasing • Florida Venue Managers • Florida Educational Facilities Planners • Florida Parks and Rec • NY School Superintendents • NJ School Board Association • Xxxxxxxx Xxxxx and Rec • Virginia School Board Association • Associated Builders and Contractors Annual National Conference • North Carolina Athletic Directors Show • North Carolina Tec and Park Association • Florida ASLA Conference Digital Marketing Website- XxxxXxxXxxxx.xxx – Average 2,600 visits a month (30,000 a year) Email Data base – approx. 12,000 (roughly 32 e-blasts a year) Social Media Platforms include: Facebook- 1,800 Followers Twitter- 811 Followers Instagram- 1,066 Followers LinkedIn- 1,413 Followers YouTube- Average of 250 views a month Average: 32,000 impressions/reach across all orders received under the contract.platforms each month
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Five (5) Year Sales Vision & Strategy. Describe your company’s vision and strategy to leverage a resulting contract with Equalis over the next five (5) years. Your response may include but is not limited to; the geographic or public sector vertical markets being targeted; your strategy for acquiring new business and retaining existing business; how the contract will be deployed with your sales team; and the time frames in which this will be completed. We understand would be a new supplier under the Equalis program; however, we are not new to bringing solutions to the market, or the institutional market, and opening doors with customers. Tradesmen has been providing flexible staffing for over 30 years and we have been working with some institutions for over 20 years. As an organization we have been constructing buildings for institutions since our inception however that has been under our focus to supply workers to contractors. We have expanded our corporate structure within our Strategic Division adding the ultimate success institutional vertical and customers as a key corporate growth initiative. The Equalis contract would become a key component as part of this contract for both EC America institutional growth initiative. Geographically we cover the entire US with over 120 offices positioned throughout the country. Those offices have General Managers and CCOG will heavily depend Account Executives focused on marketing efforts; EC America has business expansion and delivering solutions to customers. In addition, we have a Strategic Institutional Team that is 100% focused on the institutional vertical. We are quickly expanding our reach into the market and developing clients within the sub- verticals of education, government, and healthcare. opening doors with new clients. In 5.2.1 we covered multiple key elements on how we would deploy the contract. Expectations are that we can rapidly initiate the Equalis program with our team and pull together the tools and components. Within 30 days we would be moving forward, tools would be in place, materials would be developed, and available, institutional team member training would be completed, AM, GM and AE team member training would be in process. Ideally, there are options to market or connect Tradesmen to existing Equalis members that you can assist us with, but if not, we have a large and experienced marketing department that will actively market the CCOG contract directly to customers, suppliers, and Resellers with a rollout of these activities: • Online Promotion • Co-branded press release (within 30 days of award) • Host and record an informational online seminar to be made available to our Supplier and Partner community on-demand introducing the CCOG contract • Dedicated contract website • Product-specific educational webinars • Social amplification through EC America’s SLED team • Customer- and Vendor-facing electronic brochure (PDF downloadable version on EC America’s website) • Trade Show Presence • Annual participation in the National Institute of Government Purchasing (NIGP) Conference where EC America will provide attendees with contract handouts and contract line card information • Annual participation in EDUCAUSE events where EC America will advertise respective CCOG contract • EC America will be conducting twelve webinars throughout the year with varying topics and will include CCOG contract highlights during sessions • Advertising • Participation at supplier and reseller events where EC America will highlight the benefits of the CCOG contract • Conference-specific hard copy handouts • Social and Public Media outreach such as promoting the contract, events, and/or news on LinkedIn, Facebook, and Twitter Continuation of the SLED 101 series in the government sales insider blog - blog post on benefits of CCOG contract EC America’s process emphasizes marketing information through the channel – our partners are the ones speaking daily with the customer community, and we amplify our market presence by supporting their efforts. We will provide marketing kits to partners to help them promote the contract vehicle with specific messaging approved by CCOG; the kits will include sample tweets, a contract FAQ, customer talking points, a link to the contract website, and a press release for the partner to publish. We will begin implementing these activities within 90 days of award and continue to execute these marketing plans throughout the life of the contract to maintain an elevated level of awareness within the industry. In addition to our marketing activities, EC America’s implementation plan includes action items across multiple business units designed to boost engagement and speed up the ramp-to-revenue timetable. Sales Teams • Meet with awarded suppliers to design and execute a tailored SLED strategy • Develop a tailored training package for suppliers’ sales teams, inclusive of CCOG- approved cobranded collateral • Execute lead generation activities in efforts to build out sales pipelines Partner Alliances • Work to strengthen the depth and breadth of initial award: consult with resellers and service providers in our channel network to add eligible resellers/dealers to the contract • Publicize award in monthly partner newsletter • Find synergistic relationships between resellers and suppliers to offer a one-stop- shop contract for potential customers using preferred resellers Contracts/Programs • Work to strengthen the depth and breadth of the initial award: consult with additional suppliers on the EC America line card to add eligible suppliers to the CCOG vehicle • Establish reporting and fee remittance workflow in EC America systems • Set up contract profiles and pricelists in EC America systems • Work with the marketing team to develop work the market and launch a deliver business. If there are branding / marketing opportunities as part of being an Equalis contract brochure, and dedicated webpage on our corporate website • Create training curriculum and present materials holder we would be interested to the sales team, supplier(s), and resellers/dealers Sales team training in the EC America organization is centralized through our online education portal. Some of the courses are offered by instructor-led virtual training along with 24/7/365 access to online courses and organizational knowledge banks. Continuous learning is a highly valued practice at EC America and upon award, the EC America Contracts/Programs team will develop a curriculum to educate the salesforce, including authorized partners, on how to market the new contract. This course will serve to raise awareness of the CCOG contract, instruct reps on how to drive revenue through the vehicle, and ensure compliance with all orders received under the contractparticipate.
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Five (5) Year Sales Vision & Strategy. Describe your company’s 's vision and strategy to leverage a resulting contract with Equalis over the next five (5) years. Your response may include but is not limited to; the geographic or public sector vertical markets being targeted; your strategy for acquiring new business and retaining existing business; how the contract will be deployed with your sales team; how you will market the contract, including deployment of the contract on your company website; and the time frames in which this will be completed. We understand Sales vision and focus over the next 5 years Today, Uber is a critical partner in the public sector, helping agencies across the country address their mobility needs. Over the next 5 years, Uber's go-to-market teams plan to: • Expand community-facing programs • Deepen university partnerships • Capitalize on new business opportunities • Better support emergency needs Expanding community programs This initiative aims to provide holistic transportation solutions that are tailored to specific community needs and existing programs, enhancing mobility and accessibility for all community members. Transportation services can support community programs by providing transportation for job interviews, healthcare, childcare, education, court appearances, the ultimate success elderly, and for emergencies such as natural disasters. Overall, these use cases help ensure equitable access to community services and address mobility challenges. Deepening university partnerships Uber’s Transit team is increasingly focusing on forming partnerships with universities, implementing safe ride programs for students and faculty travel. These partnerships are designed to ensure safety and convenience for the academic community, reinforcing our commitment to serving every segment of the population. Capitalizing on new business opportunities Our approach to acquiring new business and retaining existing clients has already involved the successful use of cooperative agreements, such as our contract with the State of Utah. Nationwide, we possess a pipeline of interested parties that stand to benefit from a cooperative agreement that is more broadly available. Deployment and marketing strategies Sales Team Deployment The contract with Equalis will be deployed across our sales teams with a special focus on the public sector, ensuring that our teams are equipped with the knowledge and tools to effectively communicate the value of our partnership to potential clients. Marketing Efforts In support of this contract for both EC America and CCOG will heavily depend on agreement, Uber’s key marketing efforts; EC America has a large and experienced marketing department that will actively market the CCOG contract directly to customers, suppliers, and Resellers with a rollout of these activitiesinitiatives include: • Online Promotion • Co-branded press release (within 30 days of award) • Host Providing material for Equalis to host on its website and record an informational online seminar to be made available to our Supplier and Partner community on-demand introducing the CCOG contract • Dedicated contract incorporating agreement information on Uber’s own website • ProductScheduling training sessions for Uber’s relevant internal sellers • Attending national and regional conferences as well as networking events on an ongoing basis • Ongoing market research and opportunity targeting We will market this contract through a number of digital channels, including our website, where the partnership will be featured. This will be complemented by targeted marketing campaigns aimed at highlighting the benefits and successes of our collaboration with Equalis to prospective public sector clients. Outbound email campaign Uber will create outbound email campaigns for our business development representatives (BDRs), who support Account Executives in targeting new prospects. Uber has 15 BDRs and also uses AI-specific educational webinars • Social amplification through EC America’s SLED enabled BDR tools for state and local accounts and may apply this tool in marketing this agreement. The verbiage will be specifically tailored to announce the contract and partnership with Equalis and entail a continuous drip campaign that offers multiple contact points with potential partners. Conferences and networking events The Uber Transit team • Customer- actively attends key industry events and Vendor-facing electronic brochure (PDF downloadable version on EC America’s website) • Trade Show Presence • Annual participation collaborates with influential transportation organizations in the National public sector, such as the American Public Transportation Association (APTA). These events provide a powerful platform to showcase the benefits and encourage the adoption of Uber's and Equalis' rideshare agreement. Building on this approach, Uber’s government team anticipates attending a number of additional conferences to promote our existing catering agreement with Equalis: • NIGP (Institute of Government Purchasing Public Procurement) Forum 2024 • NAEP (NIGPNational Association of Educational Procurement) 2024 Annual Conference where EC America will provide attendees with contract handouts and contract line card information • Annual participation in EDUCAUSE events where EC America will advertise respective CCOG contract • EC America will be conducting twelve webinars throughout the year with varying topics and will include CCOG contract highlights during sessions • Advertising • Participation at supplier and reseller events where EC America will highlight the benefits of the CCOG contract • Conference-specific hard copy handouts • Social and Public Media outreach such as promoting the contract, National Conference on Education 2025 At these events, and/or news on LinkedInwe can maximize exposure for our existing meals/delivery contract and, Facebookif awarded, strategically introduce the rideshare agreement. These conferences offer several benefits, including: direct access to decision-makers in relevant agencies, opportunities to strengthen relationships with existing partners, and Twitter Continuation of the SLED 101 series in ability to gain insights into the government sales insider blog - blog post on benefits of CCOG contract EC America’s process emphasizes marketing information through the channel – our partners are the ones speaking daily with the customer community, latest industry trends and we amplify our market presence by supporting their efforts. We will provide marketing kits to partners to help them promote the contract vehicle with specific messaging approved by CCOG; the kits will include sample tweets, a contract FAQ, customer talking points, a link to the contract website, and a press release for the partner to publish. We will begin implementing these activities within 90 days of award and continue to execute these marketing plans throughout the life of the contract to maintain an elevated level of awareness within the industry. In addition to our marketing activities, EC America’s implementation plan includes action items across multiple business units designed to boost engagement and speed up the ramp-to-revenue timetable. Sales Teams • Meet with awarded suppliers to design and execute a tailored SLED strategy • Develop a tailored training package for suppliers’ sales teams, inclusive of CCOG- approved cobranded collateral • Execute lead generation activities in efforts to build out sales pipelines Partner Alliances • Work to strengthen the depth and breadth of initial award: consult with resellers and service providers in our channel network to add eligible resellers/dealers to the contract • Publicize award in monthly partner newsletter • Find synergistic relationships between resellers and suppliers to offer a one-stop- shop contract for potential customers using preferred resellers Contracts/Programs • Work to strengthen the depth and breadth of the initial award: consult with additional suppliers on the EC America line card to add eligible suppliers to the CCOG vehicle • Establish reporting and fee remittance workflow in EC America systems • Set up contract profiles and pricelists in EC America systems • Work with the marketing team to develop and launch a contract brochure, and dedicated webpage on our corporate website • Create training curriculum and present materials to the sales team, supplier(s), and resellers/dealers Sales team training in the EC America organization is centralized through our online education portal. Some of the courses are offered by instructor-led virtual training along with 24/7/365 access to online courses and organizational knowledge banks. Continuous learning is a highly valued practice at EC America and upon award, the EC America Contracts/Programs team will develop a curriculum to educate the salesforce, including authorized partners, on how to market the new contract. This course will serve to raise awareness of the CCOG contract, instruct reps on how to drive revenue through the vehicle, and ensure compliance with all orders received under the contractchallenges.
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Five (5) Year Sales Vision & Strategy. Describe your company’s vision and strategy to leverage a resulting contract with Equalis over the next five (5) years. Your response may include but is not limited to; the geographic or public sector vertical markets being targeted; your strategy for acquiring new business and retaining existing business; how the contract will be deployed with your sales team; how you will market the contract, including deployment of the contract on your company website; and the time frames in which this will be completed. We understand that For the ultimate success next five (5) years, HotSpot Parking intends to utilize our experienced sales team to promote the Equalis partnership with prospective customers, and within our own organization. This translates to sales representatives, inquiring into an agency’s familiarity with Equalis during the discovery phase of this contract the sales cycle. When possible, HotSpot Parking will work with existing Equalis members to leverage the purchasing agreement for both EC America contracts. And when a prospect is unfamiliar, HotSpot will promote the Equalis Group, the membership and CCOG will heavily depend its benefits, to educate the client on marketing efforts; EC America available resources, and tailor our approach along these lines. HotSpot Parking has a large and experienced dedicated marketing department team that will actively market promotes our solution across industry events such as the CCOG contract directly to customersInternational Parking & Mobility Conference, suppliersrelevant publications such as the Parking & Mobility Magazine, and Resellers with a rollout of these activities: • Online Promotion • Co-branded press release (within 30 days of award) • Host and record an informational online seminar to be made available to our Supplier and Partner community on-demand introducing the CCOG contract • Dedicated contract website • Product-specific educational webinars • Social amplification through EC America’s SLED team • Customer- and Vendor-facing electronic brochure (PDF downloadable version on EC America’s website) • Trade Show Presence • Annual participation in the National Institute of Government Purchasing (NIGP) Conference where EC America will provide attendees with contract handouts and contract line card information • Annual participation in EDUCAUSE events where EC America will advertise respective CCOG contract • EC America will be conducting twelve webinars throughout the year with varying topics and will include CCOG contract highlights during sessions • Advertising • Participation at supplier and reseller events where EC America will highlight the benefits of the CCOG contract • Conference-specific hard copy handouts • Social and Public Media outreach such as promoting the contract, events, and/or news on LinkedIn, Facebook, and Twitter Continuation of the SLED 101 series in the government sales insider blog - blog post on benefits of CCOG contract EC America’s process emphasizes marketing information through the channel – our partners are the ones speaking daily with the customer community, and we amplify our market presence by supporting their efforts. We will provide marketing kits to partners to help them promote the contract vehicle with specific messaging approved by CCOG; the kits will include sample tweets, a contract FAQ, customer talking points, a link to the contract website, and a press release for the partner to publish. We will begin implementing these activities within 90 days of award and continue to execute these marketing plans throughout the life of the contract to maintain an elevated level of awareness within the industrydigital channels. In addition to the team, HotSpot Parking actively collaborates with the marketing professionals throughout the broader Arcadis organization. HotSpot Parking participates in industry conferences and events throughout the year, where our marketing activitiesrelationship with Equalis Group will be highlighted to prospective clients through collateral available at our booth. Specifically, EC America’s implementation plan includes action items across multiple business units designed we would promote that Equalis Group helps connect our customers to boost engagement innovative partnership opportunities. We showcase our past projects on our website and speed up in printed materials displayed at events. We would certainly highlight Equalis Group's role in the ramppartnership on these case studies. In addition, we write about our solution and relevant projects in national and international industry publications. Our partnership with Equalis Group would be a great topic for these articles where appropriate, and we are open to collaboration and promotion. HotSpot Parking shares monthly email newsletters with thousands of recipients to communicate with our network who are interested in curbside management technologies. We would include information about our partnership with Equalis Group in our newsletter, further expanding the reach of the news. Finally, HotSpot Parking is active on social media and paid media channels, where our partnership with Equalis Group can be promoted to our audience. From time-to-revenue timetabletime, we are also able to leverage Arcadis’ social media following of nearly one million worldwide on LinkedIn alone, as well as X (formerly Twitter) and other social media channels totaling over one million followers. Sales Teams Marketing Strategy: HotSpot Parking is very hands-on in engaging with our prospective clients and maintains consistent communication after implementation. If awarded the contract, HotSpot Parking’s marketing strategy would consist of, but not be limited to: - Social Media Content, leveraging Arcadis outreach - Digital Media Marketing, such as banners on key distribution channels - Press Releases, on variety of platforms - Promotion of partnership at industry events, and conferences - Email & Web Campaigns to Arcadis database of current and prospective customers HotSpot works closely with clients to ensure widespread adoption and understanding of our parking software. For our products and services, our marketing and education strategy is rolled out in three phases and includes modifications based on agency input. HotSpot’s responsive customer support and innovative solutions help leverage referrals as a marketing tool on new initiatives. • Meet with awarded suppliers to design and execute a tailored SLED strategy • Develop a tailored training package for suppliers’ sales teams, inclusive of CCOG- approved cobranded collateral • Execute lead generation activities in efforts to build out sales pipelines Partner Alliances • Work to strengthen Phase 1: Launch - Public awareness is the depth and breadth of initial award: consult with resellers and service providers in our channel network to add eligible resellers/dealers to the contract • Publicize award in monthly partner newsletter • Find synergistic relationships between resellers and suppliers to offer a one-stop- shop contract for potential customers using preferred resellers Contracts/Programs • Work to strengthen the depth and breadth primary goal of the initial awardLaunch phase. We want residents to know that HotSpot is available as a method to pay for parking, as well as convey the high level benefits of using the solution. • Phase 2: consult with additional suppliers on Drive Utilization - Customer acquisition is the EC America line card to add eligible suppliers to the CCOG vehicle • Establish reporting and fee remittance workflow in EC America systems • Set up contract profiles and pricelists in EC America systems • Work with the marketing team to develop and launch a contract brochure, and dedicated webpage on our corporate website • Create training curriculum and present materials to the sales team, supplier(s), and resellers/dealers Sales team training in the EC America organization is centralized through our online education portal. Some goal of the courses are offered by instructor-led virtual training along Drive Utilization phase. We want frequent parkers to download the HotSpot app and we want to partner with 24/7/365 access to online courses and organizational knowledge banks. Continuous learning is a highly valued practice at EC America and upon award, the EC America Contracts/Programs team will develop a curriculum to educate the salesforce, including authorized partners, on how to market the new contract. This course will serve to raise awareness members of the CCOG contract, instruct reps on how local business community to drive revenue through achieve their parking needs. • Phase 3: Sustain Action - Customer retention is the vehicle, primary goal of the Sustain Action phase. We want to sustain a loyal customer base and ensure compliance satisfaction with all orders received under aspects of the contractHotSpot service.
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