Common use of Goodwill and Reputation Clause in Contracts

Goodwill and Reputation. SP agrees to: (i) utilize its best efforts in performing and fulfilling its obligations hereunder; (ii) treat all its sub-channels of distribution equitably and not discriminate unlawfully among them in any manner; (iii) ensure that Software reaches End-User with all Software Documentation and any literature, warranties, disclaimers and applicable licenses intact; and (iv) conduct its business in a manner that will reflect favorably on COMPANY and its image, credibility, good name, goodwill and reputation. Should SP and/or its agents attempt to promote COMPANY Software in a manner contrary to the terms of this Agreement, COMPANY shall have, in addition to any other remedies available to it, the right to injunctive relief enjoining such action and/or the right to immediately terminate this Agreement.