Common use of Marketing and Branding Clause in Contracts

Marketing and Branding. (a) CONNEQT will generally be tasked with formulating and developing the marketing and branding strategies for the device being marketed under the “CONNEQT” brand. However, references may be made to LifeQ or LifeQ Materials may be included in or integrated with marketing material and/or packaging for such device indicating that LifeQ is a technology solution partner on such device. If so, CONNEQT agrees that it will consult with LifeQ with respect to any joint promotional assets (website, marketing, social media, etc.) that referenced LifeQ or incorporated LifeQ Materials, provided, that with any marketing and branding that is primarily and principally focused on “CONNEQT” as the brand of the device, CONNEQT shall ultimately have final approval on the degree of LifeQ brand integration with the CT Band. The Parties agree that LifeQ branding may appear collaterally only if it does not detract from the ownership by, and branding rights of, CONNEQT with respect to the CT Band device.