Common use of Marketing and Promotion of Digital Programming Services and Meeting Services Clause in Contracts

Marketing and Promotion of Digital Programming Services and Meeting Services. (a) The Parties have agreed to develop and implement a plan to market and promote the Digital Programming Services to current and potential Theatre patrons on an event-by-event basis. This marketing plan will include at least one digital trailer (the “Event Trailer”) to promote events or a series of events distributed to the applicable Digitized Theatres and other Digitized Theatres in the designated market area. If LLC is promoting only one Digital Programming event, the relevant Event Trailer shall not be longer than thirty (30) seconds, and if LLC is promoting more than one Digital Programming event, the aggregate time of the Event Trailers shall not exceed 40 seconds. The Event Trailer shall be limited to a promotion for an applicable event and if displayed after Showtime shall not include any (i) product placement or mention nor (ii) logo placement, except for company names and logos that are incidental to the sponsoring of such event, without the prior written approval of Regal which approval shall not be unreasonably withheld. Notwithstanding the foregoing, Regal shall, in its discretion, determine whether and in which Theatres to exhibit an Event Trailer after Showtime. If Regal chooses not to display the Event Trailer after Showtime in all Theatres in the designated market area where Regal is exhibiting the Digital Programming event, LLC may refuse to distribute the Digital Programming event to any of Regal’s Theatres in such designated market area. (b) LLC may request access to Regal’s customer databases, in connection with marketing of Digital Programming Services events, which request may be denied in Regal’s sole and absolute discretion. (c) Marketing and promotion materials created for Digital Programming Services and Meeting Services shall be created as mutually agreed from time to time, in accordance with the content standards set forth in Section 4.03. LLC agrees to include bridges and bumps, prior to and following a Digital Programming Services event, to reinforce branding for the Digital Programming Service.

Marketing and Promotion of Digital Programming Services and Meeting Services. (a) The Parties have agreed to develop and implement a plan to market and promote the Digital Programming Services to current and potential Theatre patrons on an event-event- by-event basis. This marketing plan will include at least one digital trailer (the “Event Trailer”) to promote events or a series of events distributed to the applicable Digitized Theatres and other Digitized Theatres in the designated market area. If LLC is promoting only one Digital Programming event, the relevant Event Trailer shall not be longer than thirty (30) seconds, and if LLC is promoting more than one Digital Programming event, the aggregate time of the Event Trailers shall not exceed 40 seconds. The Event Trailer shall be limited to a promotion for an applicable event and if displayed after Showtime shall not include any (i) product placement or mention nor (ii) logo placement, except for company names and logos that are incidental to the sponsoring of such event, without the prior written approval of Regal Cinemark which approval shall not be unreasonably withheld. Notwithstanding the foregoing, Regal Cinemark shall, in its discretion, determine whether and in which Theatres to exhibit an Event Trailer after Showtime. If Regal Cinemark chooses not to display the Event Trailer after Showtime in all Theatres in the designated market area where Regal Cinemark is exhibiting the Digital Programming event, LLC may refuse to distribute the Digital Programming event to any of RegalCinemark’s Theatres in such designated market area. (b) LLC may request access to RegalCinemark’s customer databases, in connection with marketing of Digital Programming Services events, which request may be denied in RegalCinemark’s sole and absolute discretion. (c) Marketing and promotion materials created for Digital Programming Services and Meeting Services shall be created as mutually agreed from time to time, in accordance with the content standards set forth in Section 4.03. LLC agrees to include bridges and bumps, prior to and following a Digital Programming Services event, to reinforce branding for the Digital Programming Service.

Marketing and Promotion of Digital Programming Services and Meeting Services. (a) The Parties have agreed to develop and implement a plan to market and promote the Digital Programming Services to current and potential Theatre patrons on an event-by-event basis. This marketing plan will include at least one digital trailer (the “Event Trailer”) to promote events or a series of events distributed to the applicable Digitized Theatres and other Digitized Theatres in the designated market area. If LLC is promoting only one Digital Programming event, the relevant Event Trailer shall not be longer than thirty (30) seconds, and if LLC is promoting more than one Digital Programming event, the aggregate time of the Event Trailers shall not exceed 40 seconds. The Event Trailer shall be limited to a promotion for an applicable event and if displayed after Showtime shall not include any (i) product placement or mention nor (ii) logo placement, except for company names and logos that are incidental to the sponsoring of such event, without the prior written approval of Regal Cinemark which approval shall not be unreasonably withheld. Notwithstanding the foregoing, Regal Cinemark shall, in its discretion, determine whether and in which Theatres to exhibit an Event Trailer after Showtime. If Regal Cinemark chooses not to display the Event Trailer after Showtime in all Theatres in the designated market area where Regal Cinemark is exhibiting the Digital Programming event, LLC may refuse to distribute the Digital Programming event to any of RegalCinemark’s Theatres in such designated market area. (b) LLC may request access to RegalCinemark’s customer databases, in connection with marketing of Digital Programming Services events, which request may be denied in RegalCinemark’s sole and absolute discretion.. Table of Contents (c) Marketing and promotion materials created for Digital Programming Services and Meeting Services shall be created as mutually agreed from time to time, in accordance with the content standards set forth in Section 4.03. LLC agrees to include bridges and bumps, prior to and following a Digital Programming Services event, to reinforce branding for the Digital Programming Service.

Marketing and Promotion of Digital Programming Services and Meeting Services. (a) The Parties have agreed to develop and implement a plan to market and promote the Digital Programming Services to current and potential Theatre patrons on an event-by-event basis. This marketing plan will include at least one digital trailer (the “Event Trailer”) to promote events or a series of events distributed to the applicable Digitized Theatres and other Digitized Theatres in the designated market area. If LLC is promoting only one Digital Programming event, the relevant Event Trailer shall not be longer than thirty (30) seconds, and if LLC is promoting more than one Digital Programming event, the aggregate time of the Event Trailers shall not exceed 40 seconds. The Event Trailer shall be limited to a promotion for an applicable event and if displayed after Showtime shall not include any (i) product placement or mention nor (ii) logo placement, except for company names and logos that are incidental to the sponsoring of such event, without the prior written approval of Regal AMC which approval shall not be unreasonably withheld. Notwithstanding the foregoing, Regal AMC shall, in its discretion, determine whether and in which Theatres to exhibit an Event Trailer after Showtime. If Regal AMC chooses not to display the Event Trailer after Showtime in all Theatres in the designated market area where Regal AMC is exhibiting the Digital Programming event, LLC may refuse to distribute the Digital Programming event to any of RegalAMC’s Theatres in such designated market area. (b) LLC may request access to RegalAMC’s customer databases, in connection with marketing of Digital Programming Services events, which request may be denied in RegalAMC’s sole and absolute discretion. (c) Marketing and promotion materials created for Digital Programming Services and Meeting Services shall be created as mutually agreed from time to time, in accordance with the content standards set forth in Section 4.03. LLC agrees to include bridges and bumps, prior to and following a Digital Programming Services event, to reinforce branding for the Digital Programming Service.