Marketing in the Media Sample Clauses
The "Marketing in the Media" clause governs how a party may use media channels to promote, advertise, or reference the other party or their products and services. Typically, this clause outlines the permissions, restrictions, and approval processes required before any public mention or marketing activity occurs, such as using a company's name or logo in press releases, advertisements, or social media posts. Its core function is to protect the reputation and brand integrity of the parties involved by ensuring that any media marketing is accurate, appropriate, and authorized.
Marketing in the Media. The Parties agree to implement the following initiatives:
(i) Via Varejo and CBD must reserve at least five percent (5%) of the space of announcements in print media of the respective Brands for content specified and defined by [Nova OpCo] for the E-Commerce of the same Brand.
(ii) Via Varejo and CBD must include as a destination link of all online announcements of their Bands, the URL of E-Commerce of the same Brand.
(iii) Via Varejo and CBD must include in all television announcements of their Brands, whether in open channel or cable, for at least five (5) seconds, the URL and telesales contact of the E-Commerce of the same Brand. The screen space destined to references to the E-Commerce can not be smaller than the size of the character generator. Additionally, all such television ads should end with the spoken or written message “Go to ▇▇▇.▇▇▇▇▇.▇▇▇.▇▇” or “ join us at ▇▇.▇▇▇/▇▇▇▇▇” or “download the app of the brand”.
(iv) Via Varejo and CBD must include, in all radio announcements of their respective Brands, the following spoken message at the end of the add: “go to ▇▇▇.▇▇▇▇▇.▇▇▇.▇▇”.
(v) Except otherwise limited by law, Via Varejo and CBD must include in all outdoor announcements (including billboards, private truck sides, door shops) of the respective Brands the URL and telesales contact of the E-Commerce of the same Brand.
Marketing in the Media. (i) Via Varejo and CBD should have reserved at least 5% (five per cent) on the advertisements space in printed media of respective Trademarks for advertising the contents specified and defined by NPC for the Electronic Commerce of the same Trademark.
(ii) Via Varejo and CBD should include, as the destination link of all online advertisements of the respective Trademarks, the URL of the Electronic Commerce of such Trademark.
(iii) Via Varejo and CBD should include, in all advertisements made on television of the respective Trademarks whether in open or closed channel for at least for 5 (five) seconds, the URL and contact of the telemarketing of Electronic Commerce of the same Trademark. The space in the screen destined for the reference to Electronic Commerce should not be smaller than the size of the character generator. In addition, all such television advertisement should end with the spoken or written message, “Contact in ▇▇▇.▇▇▇▇▇▇▇▇▇.▇▇▇.▇▇” or “join us in ▇▇.▇▇▇/▇▇▇▇▇▇▇▇▇” or “download the app of the trademark”.
(iv) Via Varejo and CBD should include, in all advertises broadcast by radio of the respective Trademarks, the following message spoken at the end of such advertisement: “Access ▇▇▇.▇▇▇▇▇▇▇▇▇.▇▇▇.▇▇”.
(v) Via Varejo and CBD should include, in all the advertisements made in outdoor media (including billboards, sides of truck, doors of stores) of the respective Trademarks, the URL and the telemarketing contact of Electronic Commerce of such trademark.