Media Campaigns. A media campaign, very broadly, is a message or series of messages conveyed through mass media channels including print, broadcast, and electronic media. Messages regarding the availability of services in the PIHP region are not considered to be media campaigns. Media campaigns must be compatible with MDHHS values, be coordinated with MDHHS campaigns whenever feasible and costs must be proportionate to likely outcomes. The Grantee shall not finance any media campaign using Department administered funding without prior written approval by the LRE.
Appears in 5 contracts
Samples: Substance Use Disorder Grant Agreement, Substance Use Disorder Grant Agreement, Substance Use Disorder Grant General Provisions
Media Campaigns. A media campaign, very broadly, is a message or series of messages conveyed through mass media channels including print, broadcast, and electronic media. Messages regarding the availability of services in the PIHP region are not considered to be media campaigns. Media campaigns must be compatible with MDHHS values, be coordinated with MDHHS campaigns whenever feasible values and costs must be proportionate to likely outcomespolicies. The Grantee shall not finance any media campaign using Department administered funding without prior written approval by the LRE.
Appears in 1 contract
Samples: Substance Use Disorder Treatment and Access Grant Agreement