Methodological suggestions. Before defining the proposed actions to achieve the engagement of users in the project, we present some methodological notes to take into account both for the writing process of the messages and for the design of actions. We state them as reminders, as a check-up list that can be used in the preparation phase of action proposals. On the way to elaborate messages: Simplify the message: either it is easy to understand (and to do), or you will not be able to persuade almost anyone to do it. If you can not explain what you want to get from the people you are addressing in a tweet, do not do it: make a new attempt to summarize it. Integrate reason, emotion and social intelligence, and more emotion and social intelligence than reason. Few of our acts are explained by "rational" motives and, without disregarding the need for argumentation and rigor, it is the emotion, values and attitudes that most often explain the things we do. Use peripheral messages: people are more likely to get involved with something that does a celebrity, a neighbour or see on the notice board of the local parish. They find it written on a flyer or an expert explains it. And it will be even more likely if you encounter the message in several places and in different contexts. Whatever it is, make it relevant: linking it with the needs of the people. In talks and presentations, look for ways to associate what you want to say with what people have said and / or are concerned about. It is convenient to know them previously: always a listening attitude. Not only information: Even if they seem fascinating, avoid focusing in the technological issues; not everyone is interested and few experts understand them. Focus on the benefits or the reasons for its application. Relate it to the context: it connects the implication of the user with the acts of thousands and thousands of people in the world committed to fight against climate change. It is not just an individual or collective act but is part of a global movement to move towards a decarbonised world. It is not only about improving the electrical networks or energy systems: it is actively working for the sustainability of the Planet. People are protagonists: no matter how much technology we apply, if people decide not to participate, the changes will not be effective. Therefore, we must appeal to people, even graphically, that men and women appear in the materials and communication devices that are used. About the means and support...
Methodological suggestions. Problems: Mediation of movement and locomotion. Options:
