Perception of Biotechnology Sample Clauses

Perception of Biotechnology. Opinion Leader (2009) presents findings of qualitative and exploratory research on public perceptions of Industrial Biotechnology (IB). They conclude that the main barrier to public acceptance of IB is fear of the unknown, based on a limited knowledge of science in general and a fundamental lack of understanding of IB specifically. This vacuum of information is currently being filled with stories about the more controversial developments, namely GM and biofuels, thus creating immediate emotive associations which will need to be overcome. There are some very complicated messages to communicate around IB in order to gain public understanding and potentially acceptance. Furthermore, there are elements of IB that the public find worrying, even with greater understanding, e.g. GM crops, cost, quality and land use in developing countries. Negative messages in the public domain about these issues could have a dramatic impact on public acceptance. People are keen to hear what NGOs, such as Greenpeace and Friends of the Earth, think about these emergent technologies. Indeed, the views of these organisations, and others independent of government and industry, such as think tanks, are largely perceived as credible sources. An opposing view from these organisations is likely to be given weight by the public. In the bio-based product surveys it stands out that the use of GMOs in raw material production are named as a negative influence on the consumption decision, but participants still found it relatively unimportant information if GMOs are used. 5 This could for example be done through a barcode-scanner app similar to CodeCheck (xxxx.xxxxxxxxx.xxxx), a platform that provides independent information about food and cosmetics ingredients to the customer in a user-friendly way.
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