Performance of Obligations; Syratech Representatives. Syratech shall at all times perform all its obligations hereunder and otherwise conduct itself in a first-class manner consistent with the prestige luxury status of the Xxxx Xxxx brand. Upon execution of this Agreement, Syratech agrees to assign one (1) dedicated marketing manager to work exclusively with VEW and third parties on matters relating to this Agreement who shall be an executive of Syratech with significant experience in prestige luxury flatware, prestige luxury silver gift products and other luxury goods. The marketing manager shall oversee the strategic plans for the Licensed Property, including without limitation, the development and implementation of strategic initiatives, advertising, marketing and sales plans, etc. VEW may in good faith request that Syratech replace the dedicated marketing manager assigned pursuant to this Paragraph 11(f), and, upon such request, Syratech shall assign a new person to serve as the dedicated marketing manager subject to the foregoing qualifications set forth in this Paragraph 11(f). Syratech shall also, at its own cost and expense, (i) make one (1) or more persons (subject to VEW’s reasonable approval) available to work with VEW’s staff and representatives for the purpose of educating Syratech with respect to the image and status of the Xxxx Xxxx brand and the Trademarks and the building and maintenance of such image and status in the Territory through exploitation of the Licensed Property, and (ii) participate in not less than two (2) design meetings relating to the Licensed Articles and Licensed Property during each Contract Year. VEW agrees to assign one (1) executive who is dedicated to the home or decoration markets to work non-exclusively with Syratech and third parties on matters relating to this Agreement.
