Possible Europeana Service System for Enterprises Sample Clauses

Possible Europeana Service System for Enterprises. Besides a Legal Framework able to facilitate GLAMs content reuse, Creative Industries require a user-friendly system for retrieving contents and at the same time for finding out about licensing prices, payment terms and easy and speed payment methods. In this area Europeana (and GLAMs) may offer tailor-made packages especially addressed to enterprises, so that they can be efficiently supported in every activity of content reuse in their business. For example, if a shoe producer enters Europeana portal (Europeana Fashion) or GLAMs databanks, he should immediately be able to capture data related to his production. In this case, the system should be able to profile such user, to anticipate his needs according his searching habits and to aggregate all possible data relevant to design new products. That can be definitively achieved by refining metadata systems, extending ontologies and creating a more effective search structure. User/producer can moreover be informed by a sort of ‘Business Widget’ about different samples of cultural heritage content reusing in shoe sector, about new ways of content reuse for business etc. If such producer or Creative Industries show themselves as being frequent Europeana ‘loyal customers’ and content re-users, discount opportunities might be introduced in proportion to real content reused by them: It might be in the form of a ‘Fidelity Card’ specifically directed to Creative Industries and producers taking often advantages from a Cultural Institution’s contents. In that way the more they would profit from it the more they use Europeana and GLAMs digital contents. These are just some ideas - and many others might be studied - in order to arrange a common ground where Creative Industries are concretely involved in cultural heritage content circulation and GLAMs as well as Europeana boost an active approach for marketing strategies exploiting cultural heritage business potential.
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