Common use of ROUNDUP BRAND IMAGE AND STEWARDSHIP Clause in Contracts

ROUNDUP BRAND IMAGE AND STEWARDSHIP. The Agent, in consultation with the Global Support Team, shall promote, in accordance with the Annual Business Plan or as directed by the Steering Committee, the sales and consumer acceptance of Roundup Products using messages and vehicles that are not inconsistent with the brand image established by Monsanto's Ag division in support of its Roundup branded products and seeds, including but not limited to: (i) Advertising in local and national media; (ii) Providing suitable training of the Agent's representatives or employees in the areas of product knowledge, product stewardship, sales training, display techniques, promotion and advertising; (iii) Determining the description of consumer and trade communication programs to Customers regarding the sales and distribution of Roundup Products; and (iv) The handling of product complaints with the intent of achieving consumer satisfaction.

ROUNDUP BRAND IMAGE AND STEWARDSHIP. The Agent, in consultation with the Global Support Team, shall promote, in accordance with the Annual Business Plan or as directed by the Steering Committee, the sales and consumer acceptance of Roundup Products using messages and vehicles that are not inconsistent with the brand image established by Monsanto's ’s Ag division in support of its Roundup branded products and seeds, including but not limited to: (i) Advertising in local and national media; (ii) Providing suitable training of the Agent's ’s representatives or employees in the areas of product knowledge, product stewardship, sales training, display techniques, promotion and advertising; (iii) Determining the description of consumer and trade communication programs to Customers regarding the sales and distribution of Roundup Products; and (iv) The handling of product complaints with the intent of achieving consumer satisfaction.