Second Empirical Study — The Factors Determining Firms’ Adoption Sample Clauses

Second Empirical Study — The Factors Determining Firms’ Adoption of Digital Communication and Social Technologies in the Strategic Management Process The first empirical study contributes to our current knowledge through the collection, analysis and presentation of empirical data that provide a snapshot of the use of digital communication and social technologies in the SMP. Complementary to that, the second empirical study addresses the absence of knowledge regarding our understanding of why managers and strategy makers may or may not use digital communication and social technologies in the SMP. There is an extensive stream of research relating to the factors predicting technology adoption by firms (Xxx et al., 2003). However, this area of research currently does not investigate the use of these technologies in the context of the SMP. Nascent fields, such as marketing, have already investigated several aspects of technology adoption, although from an individual and consumer perspective (Xxxxx and Xxxxxx, 2011). When it comes to investigating the adoption of a specific technology or innovation by a firm, one frequently applied model is the TOE framework (Xxxxxxxxx and Xxxxxxxxx, 1990). Despite its frequent application in the literature, the TOE has not yet been used in strategic management research. As a result, the main contribution of the second empirical study is the application of this model in the context of the SMP by determining and adapting significant factors in the model so that they can explain the adoption of digital communication and social technologies in the SMP.
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