UV Incentives. 14.13.1 Following Comcast’s announcement that they will become a Retailer, Studio shall pay to Comcast $1,000,000 (the “UV Incentive”) to be used towards the marketing of the Licensed Service or Sony EST/UV titles using marketing tactics to be agreed by the Parties [Timing of payment TBD per mutual agreement after review of marketing materials and plan]; provided, however, if Comcast fails to complete UV Integration by December 31, 2014, Comcast shall pay back to Studio $250,000 of the UV Incentive as of January 1, 2014 and by a further $250,000 for every quarter thereafter during which Comcast has failed to complete UV Integration until such time as the full UV Incentive has been repaid to Studio.
UV Incentives. 1.1. Following the UV Launch Date, Studio shall pay to Comcast within [30] days of the UV Launch Date (or, at Comcast’s election, Comcast shall be entitled to deduct from the Fees payable under this Agreement) the following amount: (a) if the UV Launch Date occurs on or prior to December 31, 2014, one million dollars ($1,000,000); (b) if the UV Launch Date occurs on or between January 1, 2015 and March 31, 2015, seven hundred fifty thousand dollars ($750,000); (c) if the UV Launch Date occurs on or between April 1, 2015 and June 30, 2015, five hundred thousand dollars ($500,000); or (d) if the UV Launch Date occurs on or between July 1, 2015 and September 30, 2015, two hundred fifty thousand dollars ($250,000) (each such amount a, “UV Incentive”) to be used towards the marketing of the Licensed Service or Included Program titles using marketing tactics to be agreed by the Parties.
