Common use of What do we use your personal data for? Clause in Contracts

What do we use your personal data for?. We use your personal data, including any of the personal data listed in section 1 above, for the following purposes: • Assessing an application for a product or service you hold with us, including considering whether or not to offer you the product or service, the price, the risk of doing so, availability of payment method and the terms; • Managing products and services you have with us; • Updating your records, tracing your whereabouts, and recovering debt; • Managing any aspect of the product or service; • To make automated decisions on whether to offer you a product or service, or the price, payment method, risk or terms of it; • To perform and/or test the performance of our products, services and internal processes; • To improve the operation of our business and that of our business partners; • To follow guidance and best practice under the change to rules of governmental and regulatory bodies; • For management and auditing of our business operations including accounting; • To carry out checks at Credit Reference and Fraud Prevention Agencies pre-application, at application, and periodically after that; • To monitor and to keep records of our communications with you and our staff (see below); • To administer our good governance requirements and those of other members of our Group, such as internal reporting and compliance obligations or administration required for Annual General Meeting (“AGM”) processes; • For market research and analysis and developing statistics; • Assessing and profiling aspects of your vehicle (including assessing and predicting faults or issues), driving style (including recommending improvements and assessing risk associated with your driving style), location and routes taken (if relevant to your product or service); • For direct marketing communications and related profiling to help us to offer you relevant products and service, including deciding whether or not to offer you certain products and service. We’ll send marketing to you by SMS, email, phone, post, social media and digital channels (e.g. using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services such as cars, roadside assistance, money and financial services, insurance, travel, member offers ("Member Benefits") as well as to any other offers and advice we think may be of interest; • To provide personalised content and services to you, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show you on our digital channels; • To develop new products and services and to review and improve current products and services; • To comply with legal and regulatory obligations, requirements and guidance; • To provide insight and analysis of our customers both for ourselves and for the benefit of business partners either as part of providing products or services, helping us improve products or services, or assess or improve the operating of our businesses; • To share information, as needed, with business partners (e.g. financial services institutions, insurers), account beneficiaries, service providers or as part of providing and administering our products and services or operating our business; • To facilitate the sale of one or more parts of our business; • To enable other AA group companies to perform any of the above purposes; and • To process any donations made to the AA Charitable Trust.

What do we use your personal data for?. We use your personal data, including any of the personal data listed in section 1 above, for the following purposes: • Assessing an application for a product or service you hold with us, including considering whether or not to offer you the product or service, the price, the risk of doing so, availability of payment method and the terms; • Managing products and services you have with us; • Updating your records, tracing your whereabouts, and recovering debt; • Managing any aspect of the product or service; • To make automated decisions on whether to offer you a product or service, or the price, payment method, risk or terms of it; • To perform and/or test the performance of our products, services and internal processes; • To improve the operation of our business and that of our business partners; • To follow guidance and best practice under the change to rules of governmental and regulatory bodies; • For management and auditing of our business operations including accounting; • To carry out checks at Credit Reference and Fraud Prevention Agencies pre-application, at application, and periodically after that; • To monitor and to keep records of our communications with you and our staff (see below); • To administer our good governance requirements and those of other members of our Group, such as internal reporting and compliance obligations or administration required for Annual General Meeting (“AGM”) processes; • For market research and analysis and developing statistics; • Assessing and profiling aspects of your vehicle (including assessing and predicting faults or issues), driving style (including recommending improvements and assessing risk associated with your driving style), location and routes taken (if relevant to your product or service); • For direct marketing communications and related profiling to help us to offer you relevant products and service, including deciding whether or not to offer you certain products and service. We’ll send marketing to you by SMS, email, phone, post, social media and digital channels (e.g. using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services such as cars, roadside assistance, money and financial services, insurance, travel, member offers ("Member Benefits") as well as to any other offers and advice we think may be of interest; • To provide personalised content and services to you, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show you on our digital channels; • To develop new products and services and to review and improve current products and services; • To comply with legal and regulatory obligations, requirements and guidance; • To provide insight and analysis of our customers both for ourselves and for the benefit of business partners either as part of providing products or services, helping us improve products or services, or assess or improve the operating of our businesses; • To share information, as needed, with business partners (e.g. financial services institutions, insurers), account beneficiaries, service providers or as part of providing and administering our products and services or operating our business; • To facilitate the sale of one or more parts of our business; • To enable other AA group companies to perform any of the above purposes; and • To process any donations made to the AA Charitable Trust.