AMC Theatre definition
AMC Theatre means any “Theatre” as defined in the AMC Exhibitor Agreement.
AMC Theatre means any “Theatre” as defined in the AMC Exhibitor Agreement. “Assignment and Assumption” has the meaning assigned to it in Section 15.08. “Bankruptcy Code” means Title 11 of the United States Code (11 U.S.C. §101 et seq.), as amended from time to time. “Beverage Agreement” means the Marketing, Advertising and Brand Presence Agreement by and between Cinemark and The Coca-Cola Company, dated as of May 16, 2003, and all exhibits and amendments thereto, as such agreement may be amended from time to time, and any subsequent agreements entered into by Cinemark and its beverage concessionaires at the expiration or termination of the agreement referenced above which is in effect on the Effective Date. “Beverage Agreement Advertising Rate” has the meaning assigned to it in Section 4.06(a). “Beverage Compliance Report” has the meaning assigned to it in Section 4.10(b)(i). “Brand” has the meaning assigned to it in Section 4.05. “Branded Slots” has the meaning assigned to it in Section 4.05. “Church Worship Service” means a Meeting Event sold to a non-profit religious organization. “Cinemark” has the meaning assigned to it in the preamble of this Agreement. “Cinemark Derived Works” has the meaning assigned to it in Section 13.02(b). “Cinemark Equipment” means the Equipment owned by Cinemark. “Cinemark Holdings” means Cinemark Holdings, Inc. or its successor or any Person that wholly owns Cinemark Holdings, directly or indirectly, in the future. “Cinemark Information” means all Confidential Information supplied by Cinemark and its Affiliates. “Cinemark Initial ESA Modification Payment” has the meaning assigned to it in Section 2.05(a)(i). “Cinemark Legacy Agreement(s)” means all pre-Effective Date agreements of Cinemark or its Affiliates, including without limitation such agreements relating to the purchase of advertising in Acquisition Theatres, pursuant to which services which fall within the definition of Advertising Services are provided and which are expected to result in the generation of 3 Table of Contents