DMA definition

DMA means an Initial DMA or a Merged DMA, as applicable.
DMA means Designated Market Area as defined by A.C. Nielsen Company based upon viewing patterns and used by the Investing in Television BIA Market Report 2014 (1st edition). DMAs are ranked according to the number of households therein and are used by broadcasters, advertisers, and advertising agencies to aid in evaluating television audience size and composition.
DMA means Designated Market Area as defined by A.C. Nielsen Company and used by the Investing in Television BIA Market Report 2018.

Examples of DMA in a sentence

  • The Bidder being awarded the Contract must complete the enclosed Declaration Regarding Material Assistance/Non-Assistance to a Terrorist Organization (DMA).

  • Employees of Station, Cumulus Broadcasting LLC, and each of their parent companies, affiliates, related entities and subsidiaries, promotional sponsors, prize providers, advertising agencies, other radio stations serving the Station’s DMA, and the immediate family members and household members of all such employees are not eligible to participate.

  • The DMA of KGO-TV covers the following counties in the State of California: Alameda, Contra Costa, Lake, Marin, Mendocino, Napa, San Francisco, San Mateo, Santa Clara, Solano & Sonoma counties.

  • The Promotion shall be administered by DMA Produce Solutions, Inc.

  • Employees of Station, Cumulus Radio LLC, and each of their parent companies, affiliates, related entities and subsidiaries, promotional sponsors, prize providers, advertising agencies, other radio stations serving the Station’s DMA, and the immediate family members and household members of all such employees are not eligible to participate.


More Definitions of DMA

DMA means a geographic area established by Xxxxxxx Media Research for the purpose of rating the viewership of commercial television stations.
DMA means a designated market area as determined by Xxxxxxx Media Research or such successor designation of television markets that may in the future be recognized by the FCC for determining television markets.
DMA means the District Management Area set out in section 2(1) of this Schedule; and
DMA means Designated Market Area as defined by A.C. Nielsen Company and used by the Investing in Radio BIA Market Report 2016 (1st edition). DMAs are ranked according to the number of households therein and are used by broadcasters, advertisers, and advertising agencies to aid in evaluating radio audience size and composition.
DMA means direct market access; "DSA" means direct strategy access;