Institutional advertising definition

Institutional advertising means any advertising conducted for the purpose of promoting the corporate image or goodwill of a particular utility or the utility industry in general.

Institutional advertising means advertising which has as its primary objective the enhancement or preservation of the corporate image of the utility and to present it in a favorable light to the general public and investors.

Institutional advertising means advertising in which no real property is identified.

Examples of Institutional advertising in a sentence

• Unit – III : Classification of Advertising: Consumer advertising; Business advertising: Trade advertising, Professional advertising, Industrial advertising, Mail order and personal selling: Local, Regional, National; Functional classification: Product and Institutional advertising; Direct action and Indirect action advertising; Primary and selective advertising.

• Institutional advertising germane to the practice of medicine and public service messages of interest to physicians may be considered eligible for appearance in ASCO Publications.

• A.1. Institutional advertising and communication campaigns In regard to institutional public advertising and communication, public bodies act in accordance with Law 29/2005 of 29 December 2005 on institutional advertising and communication, which lays down the regulatory framework within which such campaigns are to be implemented.

• Whether used in consumer or business markets, there are two basic types of advertising: institutional and product advertising.Institutional Advertising Institutional advertising promotes a firm’s image, ideas, and culture, with the goal of creating or maintaining an overall corporate image.Product Advertising Product advertising promotes the image, features, uses, benefits, and attributes of products.

• Institutional advertising tends to represent the older person in the company of others, as was the case with 49% of the institutional advertisements analyzed, while only 30% showed the older person alone.

More Definitions of Institutional advertising

Institutional advertising means advertising of Utah's cultural, historical, recreational,

Institutional advertising means the advertising ordered by a state institution, to promote the activities of the institution, in order to encourage, promote and protect the values and attitudes that consolidate democracy, welfare, public health and national security.

Institutional advertising means advertising not aimed at obtaining business for a

Institutional advertising means advertising in which no real property is identified. “Viewable page” means a page that may or may not scroll beyond the borders of the screen and includes the use of framed pages.

Institutional advertising means advertising of Utah's cultural, historical, recreational, scenic, and tourist attractions to consumers outside of Utah.]

Institutional advertising means advertising in which neither the licensed name nor

Institutional advertising means any advertising which is designed to create, enhance or sustain a public service company's image or good will with regard to the general public or its customers;