Mixed Martial Arts Xtreme. MMAX" "MMAX Fights" "MMAX Live" "MMAX Underground" "MMAX on the Beach" "Chicas MMAX" and "Campeon Mmaximo" and 39 separate episodes of the one hour MMAX Fights television series in Spanish, along with 12 one hour episodes of "Campeon Mmaximo" the related xxxxxxx xxxxxxxxxx series, also filmed in Mexico in Spanish. Included in the assignment, are the MMAX Xtreme, MMAX Fights, and Macho TV trademarks, MMAX, MMAFIA and Takikardia merchandising concepts and rights, which can be developed into soft goods merchandising such as clothing, t-shirts, board shorts, caps and other branded goods such as toys, action figures and sports gear, including the right to license the name "MMAX" to gymnasiums as a mixed martial arts training center. Finally, in addition to the listed assets, the assignment includes the right to the live event mixed martial arts fight promotion business concept previously operated by the prior foreclosed upon business under the trademarked "MMAX Xtreme" and related "MMAX Fights" brands, all related websites, including "xxx.xxxxxxxxxx.xx", and all other related assets, including the computer equipment and hard drives on which the intellectual property is stored. All of these assets are collectively referred to hereafter as the "MMAX Assets". This assignment is effective as of the date of this Agreement, which is February 1, 2010. This assignment is irrevocable and is made to the Company by the Assignors without recourse and there are no remaining rights, claims or other interest held or retained by the Assignors, or any other related entities.