Definition of Confidentiality. “Confidential Information” refers to any. (i) information, techniques, drawings, models inventions, know-how, processes, equipment, Product Specification of each Party, and (ii) non-technical information relating to each Party’s products, including without limitation pricing, margins, merchandising plans, strategies, purchasing data, sales and marketing plans, future business plans and any other information which is proprietary and confidential to a Party.