Acquisition and Creation of Rolling Stone Content Sample Clauses

Acquisition and Creation of Rolling Stone Content. To the extent ------------------------------------------------- consistent with Xxxxxx Media's agreements with contributors, writers, photographers, promoters, artists, musicians, and other originators, creators, owners, and licensors of Rolling Stone Content, Xxxxxx Media will in good faith develop, create, and acquire additional Rolling Stone Content upon terms consistent with the Xxxxxx Media License granted hereunder. Xxxxxx Media will in good faith use reasonable efforts to acquire such incremental or incidental rights necessary to use on the Rolling Stone Network, Rolling Stone Content to which it does not otherwise have the necessary Proprietary Rights sufficient to permit such use, whenever an opportunity to acquire such rights arises by virtue of any contract negotiations or discussions between Xxxxxx Media and any originator, creator, owner, or licensor (or any agent or manager thereof) of rights covered by the definition of Rolling Stone Content (including without limitation such rights relating to any literary, artistic, or photographic contribution, interview, live performance, or studio session); provided that the incremental reasonable out-of-pocket costs associated therewith that Xxxxxx Media would not otherwise incur in the ordinary course of business for Rolling Stone magazine or for the AOL Rolling Stone Site will be promptly reimbursed by JAMtv (provided that JAMtv has agreed in writing to such costs prior to their being incurred). Xxxxxx Media shall notify JAMtv upon Xxxxxx Media's acquisition of any significant new Rolling Stone Content out of the ordinary course of business and, provided it possesses the necessary Proprietary Rights sufficient to permit use thereof on the Rolling Stone Network, will make all such Rolling Stone Content readily available to JAMtv in accordance with paragraph (a) above. Xxxxxx Media will also use reasonable efforts to assist JAMtv in identifying, soliciting and contracting with writers and other talent which the parties believe can make substantial contributions to the content on the Rolling Stone Network. Xxxxxx Media and the Rolling Stone Online staff will assist JAMtv in developing new sections, areas, features, and other elements for the Rolling Stone Network including, without limitation, weekly events, trivia and photography games and quizzes, personals and polls online, celebrity chats, music critics round tables, and gossip columns. In addition, Xxxxxx Media and the Rolling Stone Online staff wi...