Common use of Approval of Advertising Clause in Contracts

Approval of Advertising. Prior to their use by the Marketer, samples of all advertising and promotional materials not prepared or previously approved by the Franchisor, including, without limitation, Internet advertising on the World Wide Web or other similar network, shall be submitted to the Franchisor for approval, which approval shall not be unreasonably withheld. If written disapproval is not received by the Marketer within 15 business days from the Franchisor's receipt of proposed advertising materials, the Franchisor shall be deemed to have given its approval. The Marketer shall not use any advertising or promotional materials that the Franchisor has disapproved. The Marketer acknowledges and understands that certain states require the filing of franchise sales advertising materials with the appropriate state agency prior to dissemination. The Marketer agrees to fully and timely comply with such filing requirements at the Marketer's own expense unless such advertising has been previously filed with the state by the Franchisor.