Common use of Campaign Execution Clause in Contracts

Campaign Execution. The following will be created annually in support of each year’s marketing campaign: a. Video Creation: The DISCOVERY team shall produce three (3) videos, tailored specifically for the OWL Exhibit, for use during each campaign year, to be used for website content, social media postings, media outreach, onsite events (i.e. Open House) and shared with OCWR Stakeholders. Content capture shall be used, but not limited to the following: i. Sizzle Reel (30-45 seconds) – This will be a short highlight reel of the OWL exhibit or programming. The video will highlight various aspects and key recycling messages. Video will then be shared across social, web and key DISCOVERY and OCWR channels to drive interest in exhibit attendance. The DISCOVERY video crew will shoot enough content to create two (2) additional videos for additional marketing purposes (i.e., website, social media or public relations). ii. Garden Week – DISCOVERY will promote compost and organic waste diversion by celebrating National Garden Week or other environmental themed subject. The DISCOVERY video team will capture footage of the OWL gardens plus additional shots that speak to the importance of caring, growing, and understanding the different plants and flowers that are most sustainable, with an emphasis on compost. DISCOVERY will share the short education video (2 – 3 minutes in length) on DISCOVERY social channels, members newsletter and local media to drive interest in the OWL exhibit.