Conclusions customer segmentation and supply-side activities Sample Clauses

Conclusions customer segmentation and supply-side activities. In the Netherlands customer segmentation for SFH nZEB renovations currently is not useful because of the limited actual size of the market. One could focus on somewhat older households, high educated and with an income which is on average or above. Characteristics of the dwelling, the energy use, the technical status and inherent comfort levels could be taken by suppliers as main ingredients for value propositions. Trust in professional involved actors is a very important issue in customer relationships. Trust based upon objective advise, a solid piece of work, intrinsic motivation of professionals in energy savings and the willingness to combine knowledge and experience with other actors. In case of nZEB renovations architects can play an advising role and can communicate with home-owners, as a an actor trusted by the home-owners. Clear commitment of the professionals towards energy saving, e.g. expressed in energy saving guarantees, is important. Recent research results of the Dutch Ministry of the Interior and Kingdom Relations that evaluated energy saving projects, indicate that private home-owners need a custom-made approach: each home-owner wants to decide what measures when to take (Rijksdienst voor Ondernemend Nederland, 2014). The demand for energy efficiency measures is stimulated the best by bottom-up initiatives at neighbourhood or street level, in well-known structures and personalised. Information should be fitted to the personal circumstances of the home- owner and should often be repeated This means that suppliers have to think about the needed investments in personal relationships with home-owners to convince them to nZEB renovations.
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