Common use of Content Verification Clause in Contracts

Content Verification. 72. The Framework Public Body will agree with the Contractor which brand safety and content verification tools ("CV Tools") will be used in relation to the Framework Public Body Digital Media Placements to enable the Framework Public Body to monitor content verification, viewability measurement and fraud detection. The Contractor shall disclose to the Framework Public Body the partnership agreements it has entered into, together with the underlying measurement criteria, relating to the CV Tools. The parties will monitor the performance of the CV Tool on an ongoing basis and the cost of such CV Tools shall be charged to the Framework Public Body on a pass through basis. The Contractor shall also disclose to the Framework Public Body any interests that it or the Contractors Agency Group has in any technology suppliers used in the course of the Services.