Customer Loyalty Programs. SCUSA shall in consultation with Chrysler develop and provide to Retail Customers customer loyalty programs, including rate discounts for repeat OEM and/or financing customers consistent with best practices in the industry and on a basis that is competitive with offerings of auto finance companies affiliated with an OEM; and
Appears in 6 contracts
Samples: Master Private Label Financing Agreement, Equity Option Agreement (Santander Consumer USA Holdings Inc.), Equity Option Agreement (Santander Consumer USA Holdings Inc.)