Common use of Customer Notification Clause in Contracts

Customer Notification. As soon as reasonably practicable after execution of this Agreement and in accordance with Section 12.9, the parties shall jointly announce to the general public the transactions contemplated hereby. All reasonable additional costs and expenses actually incurred and related to mail notification of subscribers shall be borne and paid by Seller. Other means of notifying subscribers may be employed by either party, at the expense of the initiating party, but in no event shall any notification be initiated without the prior consent of the other party (which consent shall not be unreasonably withheld).