Customer Retention. To the extent permitted by law or applicable regulation, the Seller shall use all reasonable efforts to assist the Company in its efforts to retain the Seller's customers for the Surviving Corporation. Such efforts may include making introductions of the Company's employees to such customers, assisting in the mailing of information prepared by the Company and reasonably acceptable to the Seller, to such customers and actively participating in any "transitional marketing programs" as the Company shall reasonably request.
Appears in 2 contracts
Samples: Agreement and Plan of Merger (Life Financial Corp), Agreement and Plan of Merger (Firstplus Financial Group Inc)
Customer Retention. To the extent permitted by law or applicable regulation, Seller and the Seller Company shall use all reasonable efforts to assist the Company Buyer in its efforts to retain the SellerCompany's customers for the Surviving Corporationcustomers. Such efforts may include making introductions of the CompanyBuyer's employees to such customers, assisting in the mailing of information prepared by the Company Buyer and reasonably acceptable to Seller and the SellerCompany, to such customers and actively participating in any "transitional transitional" marketing programs" programs as the Company shall Buyer may reasonably request.
Appears in 2 contracts
Samples: Stock Purchase Agreement (Intertape Polymer Group Inc), Stock Purchase Agreement (Spinnaker Industries Inc)