Display of the Brand of the Payment Service Provider(s. The merchant agrees at all times to post its acceptance of the Payment Instruments it accepts, which will be clearly visible to all IPs operated by Merchant (physical IPs or websites). The display of the Payment Service Provider Mark shall be subject to this Agreement as well as the Payment Service Provider Rules and branding guidelines. The merchant acknowledges that Payment Service Provider or its licensors have the sole and exclusive ownership, right, title and interest, including all proprietary rights, in and to the Payment Service Provider's Brand and agrees that all proprietary rights shall remain with the Payment Service Provider or its licensors both during the term of the Agreement and after termination of the Agreement. The Merchant shall not contest the ownership of the Payment Service Provider's Brand for any reason whatsoever. The merchant shall use the Payment Service Provider Brand and all related promotional materials solely for the purposes of this Agreement. The merchant shall cease all display of the Payment Service Provider Brand at the first request of Paynovate and/or the applicable Payment Service Provider, and upon termination of this Agreement.
