Common use of Enrollment and Marketing Coordination and Cooperation Clause in Contracts

Enrollment and Marketing Coordination and Cooperation. Covered California and Contractor recognize that effective enrollment of eligible individuals depends on robust efforts taken by both parties and successful coordination on efforts to do marketing and outreach to promote enrollment. Covered California invests a substantial portion of its annual budget on multi-segment marketing efforts during both the Open and Special Enrollment periods to market coverage via its QHPs and drive enrollment. Contractor is expected to engage in robust marketing, including direct response and co-branded marketing with Covered California, to drive enrollment and promote the value of health insurance coverage. For the 2023 Plan Year, and any year thereafter, Contractor is expected to spend at least 0.4% of projected premium on direct response advertising, outreach and community-based efforts, and non-open enrollment “brand” marketing that includes co-branding of Covered California. Brand marketing that does not reference Covered California does not count towards this expectation.

Enrollment and Marketing Coordination and Cooperation. Covered California and Contractor recognize recognizes that effective enrollment of eligible individuals depends on robust efforts taken by both parties and successful coordination on efforts to do marketing and outreach to promote enrollment. Covered California invests a substantial portion of its annual budget on multi---segment marketing efforts during both the Open and Special Enrollment periods to market coverage via its QHPs and drive enrollment. Contractor is expected to engage in robust marketing, including direct response and co---branded marketing with Covered California, to drive enrollment and promote the value of health insurance coverage. For the 2023 Plan Year, and any year thereafter, Contractor is expected to spend at least 0.4% of projected premium on direct response advertising, outreach and community-based efforts, and non-open enrollment “brand” marketing that includes co-branding of Covered California. Brand marketing that does not reference Covered California does not count towards this expectationexpectation .

Enrollment and Marketing Coordination and Cooperation. Covered California and Contractor recognize that effective enrollment of eligible individuals depends on robust efforts taken by both parties and successful coordination on efforts to do marketing and outreach to promote enrollment. Covered California invests a substantial portion of its annual budget on multi-segment marketing efforts during both the Open and Special Enrollment periods to market coverage via its QHPs and drive enrollment. Contractor is expected to engage in robust marketing, including direct response and co-branded marketing with Covered California, to drive enrollment and promote the value of health insurance coverage. For the 2023 Plan Year, and any year thereafter, Contractor is expected to spend at least 0.4% of projected premium on direct response advertising, outreach and community-based efforts, and non-open enrollment “brand” marketing that includes co-branding of Covered California. Brand marketing that does not reference Covered California does not count towards this expectation.

Enrollment and Marketing Coordination and Cooperation. Covered California and Contractor recognize that effective enrollment of eligible individuals depends on robust efforts taken by both parties and successful coordination on efforts to do marketing and outreach to promote enrollment. Covered California invests a substantial portion of its annual budget on multi-segment marketing efforts during both the Open and Special Enrollment periods periodsPeriods to market coverage via its QHPs and drive enrollment. Contractor is expected to engage in robust marketing, including direct response and co-branded marketing with Covered California, to drive enrollment and promote the value of health insurance coverage. For the 2023 Plan Year, and any year thereafter, Contractor is expected to spend at least 0.4% of projected premium on direct response advertising, outreach and community-based efforts, and non-open enrollment “brand” marketing that includes co-branding of ofwith Covered California. Brand marketing that does not reference Covered California does not count towards this expectation.