Factors Governing Selection of Permissible Advertisements. 5.1.1. The Licensee shall take into account the following aspects while selecting advertisements on the panels and abide by all the instruction of the authorized Maha-Metro representative on the same:
a) The advertisement is prohibited from carrying information or graphic or other items relating to alcohol and tobacco products.
b) The advertisement will have no objectionable and indecent portrays of people, products or any terms.
c) The use of Maha-Metro name, logo or title without prior written permission is strictly prohibited. No co-branding with the Licensor is allowed, without prior permission.
d) No Surrogate advertisements are permitted unless application for placement of the same is accompanied by "no objection certificate" from the Ministry of Information and Broadcasting.
e) Advertisements pertaining to achievements by different Governments, their Departments, Ministries, Government Undertakings, and other Authorities shall be permitted. However, no advertisement of any political party, person shall be permitted. No advertisement of any political party, person violating “Model Code of Conduct” shall be allowed during the period whereby "Model Code of Conduct" has been enforced by Election Commission. Further, no advertisement which violates “Model Code of Conduct" shall be permitted during the period whereby "Model Code of Conduct" have been enforced by Election Commission.
f) Station naming and branding shall not be allowed.
g) Any type of audio / video advertisement shall not be allowed.
h) All advertisement creative has to be approved by Maha-Metro before display.
Factors Governing Selection of Permissible Advertisements. The Licensee shall operate, manage and maintain the entire advertisement boards/panels/fixtures with adequately trained and experienced team for responsibilities as defined in this tender document.
Factors Governing Selection of Permissible Advertisements. The Licensee shall take into account the following aspects while selecting advertisements on the panels and abide by all the instruction of the authorized Maha-Metro representative on the same:
Factors Governing Selection of Permissible Advertisements. The Licensee shall fix advertisement media/vinyls/stickers, operate, manage and maintain the entire train wrapping with adequately trained and experienced team for responsibilities as defined in this tender document.
Factors Governing Selection of Permissible Advertisements. The Licensee shall have to earmark 5% of total advertisement spaces at the respective Xxxxx Xxxxxxx for carrying out social marketing activities or social messages by Maha-Metro in consonance with Maha-Metro’s CSR policy. The spaces shall be finalized in consultation with Maha-Metro. Cost for printing advertisements with regard to social marketing activities or social messages shall be borne by Maha-Metro.
Factors Governing Selection of Permissible Advertisements. The Licensee shall take into account the following aspects while selecting advertisements on the panels and abide by all the instruction of the authorized DMRC representative on the same:
a) The advertisement is prohibited from carrying information or graphic or other items relating to alcohol and tobacco products.
b) The advertisement will have no objectionable and indecent portrays of people, products or any terms.
c) The use of DMRC name, logo or title without prior written permission is strictly prohibited. No co-branding with the Licensor is allowed, without prior permission.
d) No Surrogate advertisements are permitted unless application for placement of the same is accompanied by "no objection certificate" from the Ministry of Information and Broadcasting.
e) Advertisements pertaining to achievements by different Governments, their Departments, Ministries, Government Undertakings, other Authorities or Political Parties shall be permitted. However, no advertisement of any political party, person violating “Model Code of Conduct” shall be allowed during the period whereby "Model Code of Conduct" has been enforced by Election Commission. Further, no advertisement which violates “Model Code of Conduct" shall be permitted during the period whereby "Model Code of Conduct" have been enforced by Election Commission.
f) Station naming and Co-branding shall not be allowed.
g) Any type of audio advertisement including by digital media shall not be allowed.
h) No political advertisement shall be displayed/ pasted at the space provided on lease for commercial advertisement during the period of Modal code of conduct. If there is any political advertisement in the provided space, the same shall be removed immediately on enforcement of the Modal code of Conduct. It should be ensured that all political parties and candidates get equitable opportunity to have access to such advertisement spaces for election related advertisement during election period and such spaces should not be dominated/monopolised by any particular party(ies) or candidate(s). Fair and equal opportunity has to be given to all parties/candidates.
i) All advertisement creative must be approved by DMRC before display in Metro premises.
j) No audio advertisement of any kind shall be permitted.
