Joint Marketing Activities. AMEX and ASF agree to conduct joint marketing activities (such as customized seminars) in order to generate AMEX Leads, whereby ASF provides experts and marketing materials at ASF's expense and AMEX generates attendees at AMEX's expense. ASF covenants that when conducting joint marketing activities, ASF will comply with the Quality Standards listed in Exhibit B. AMEX is responsible for meeting expenses associated with the customized seminars.
Appears in 6 contracts
Samples: Marketing Agreement (American Express Co), Marketing Agreement (American Express Co), Marketing Agreement (Administaff Inc \De\)
