Key Social Marketing Tips and Strategies Sample Clauses

Key Social Marketing Tips and Strategies. How will you creatively communicate the “4 Ps” to your audience, and strike an emotional chord? And how can you work to maximize your impact over time? Consider these tips and strategies for the best results. Properly minimizing “price” may take several rounds of research Before you design your campaign, to figure out what obstacles stand in the way of your audience performing your desired behavior (“price”), you’ll need to do some thorough research. Survey your audience online, on the phone, or in print. Keep in mind that it may take several surveys and conversations to accurately find the “price.” After all, as you talk to more people, you’ll have a better idea of the most common obstacles. After you’ve identified the “price” and brainstormed ways to minimize it, consider holding focus groups, to see how people respond to the identified problem and possible solution. Once you’re ready to design your campaign, create a slogan and compelling visuals, and think about crafting a simple but memorable symbol, to serve as powerful “triggers” that motivate action and stick in your audience’s minds. Craft a catchy slogan “Only you can prevent forest fires.” “This is your brain on drugs.” “We can do it!” The three iconic social marketing campaigns listed at the beginning of the article all had catchy, easy-to-remember slogans. Writing some sort of slogan is a necessity for your own social marketing campaign. As we mentioned above, you want your audience to understand the behavior you’re seeking, and how to act on the behavior, as quickly as possible. So, it makes perfect sense to condense that idea into a campaign slogan - a simple, enticing sentence that will stay in your audience’s minds. If you can include a reference to the desirable behavior’s benefits, even better. Visuals are everything Imagery that surprises or shocks audiences can be a powerful motivator, especially if it illustrates the problem or shows the negative impact of undesirable behaviors. Choose your campaign medium carefully to maximize the force of your visuals.
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