Common use of Market Positioning Clause in Contracts

Market Positioning. (a) Acquirer shall make the Acquirer Program generally available to the Acquirer Merchants in the Designated Territory throughout the Term. Attached hereto as Appendix VI is an initial sales and marketing plan for launching the Acquirer Program in the Designated Territory, including specific target Merchants which Acquirer agrees it will approach in order to specifically offer the Acquirer Program pursuant to this Agreement, in preference to any other DCC program in which Acquirer may participate. Acquirer shall use commercially reasonable efforts to execute the sales and marketing plan and to have such target Merchants agree to use the Acquirer Program.