Measurement and Market Research Sample Clauses

Measurement and Market Research. When the Publisher and the Advertiser undertake the California Digital Advertising Activities of “Measure Ad Performance” and “Apply Market Research to Generate Audience Insights,” as set forth in Schedule A, each acknowledges and agrees that they jointly control the purpose and means of Processing Consumers’ Personal Information with respect to those California Digital Advertising Activities. Accordingly, the Publisher and the Advertiser hereby designate any Downstream Participant acting as their Service Provider as their Joint Service Provider to engage in those California Digital Advertising Activities. Except as may otherwise be provided for herein, such Joint Service Providers shall not use Consumers’ Personal Information for any other purpose.
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