Media Strategy. Contractor will provide strategic media campaign buy planning and execution on a seven-day-a-week, 52- week-a-year basis for the following media, including, but not limited to:
Media Strategy. The power of the media, particularly at a local level must not be under-estimated. The majority of media will look to provide balanced reporting of the asylum and immigration issue. A positive, open and factual relationship with the media will prevent salacious reporting that could stir up racial hatred. The strategy will be led by the Immigration Service and be dealt with at two distinct levels:
Media Strategy. Describe your firm’s proposed media strategy. Explain what media is most effective for what audience. Provide a recommendation on the best media mix to accomplish the goals set forth.
