Notice and Choice. Controller is solely responsible for providing its end users with appropriate notice regarding its processing activities. Controller retains sole responsibility for the collection and maintenance of all necessary consents and rights for, the necessary or appropriate pseudonymization or deidentification of, and the lawful and appropriate use of any Personal Data and Sensitive Personal Data included in, or referenced by, Customer Content, comments on or references to that Customer Content, and configuration of the Services to restrict viewing access to the Customer Content, where applicable, including, without limitation, all necessary consents, licenses, or approvals for the processing, or otherwise has a valid legal basis under Data Protection Laws for the processing of, any Personal Data provided by Controller or its end users in connection with the Services. Controller also retains responsibility for the creation, maintenance, and testing of any backups for Customer Content.
