OHT CENTRAL BRAND. The Ontario Health Team shall operate under the name Kitchener, Waterloo, Wellesley, Xxxxxx and Woolwich Ontario Health Team, also referred to as the KW4 OHT (the “KW4 OHT”), subject to receipt of written authorization from the Minister in accordance with the Connecting Care Act, 2019. The KW4 OHT central brand shall consist of the name “Kitchener, Waterloo, Wellesley, Xxxxxx and Woolwich Ontario Health Team” and such associated logo and tagline as may be recommended by the Steering Committee for approval by the Partner Members and Strategic Members from time to time (the “KW4 OHT Brand”). The Steering Committee shall develop and recommend for approval by the Partner Members and Strategic Members the KW4 OHT Brand, brand use protocol, guidelines and standards (the “KW4 OHT Brand Guidelines”) and shall ensure compliance with any Ministry branding guidelines, as applicable. Each Member is granted a license to use the KW4 OHT Brand in accordance with the KW4 OHT Brand Guidelines and shall only represent themselves and their services under the XX0 XXX Brand or otherwise use the KW4 OHT Brand in accordance with the KW4 OHT Brand Guidelines and the terms of this CDMA.
OHT CENTRAL BRAND. (a) The OHT central brand shall consist of the name “Kawartha Lakes Haliburton Ontario Health Team” and such associated logo and tagline as may be approved by the Oversight Committee from time to time (the “OHT Central Brand”).
