One Year Prepaid Use. It is agreed the Producer and/or Advertising Agency may acquire the right to use the commercial for a period of one (1) year from the date of recording upon prepayment of a use fee equal to two (2) times the first use cycle payment in all categories. Such one year prepaid use must be purchased in advance of the first airing of the commercial, and no later than twelve (12) working days after the first session date. Otherwise the prepaid rates will not apply and Producer/Advertising Agency must pay full reuse fees and/or reinstatement fees. A subsequent and consecutive nine (9) months prepaid guarantee shall be available upon prepayment of not less than two (2) times first use cycle payment and Producer/Advertising Agency must obtain written permission from the performer within the last thirty (30) days of previously purchased cycle. It is agreed that the first-year cycle combined with a consecutive nine (9) month cycle equals the twenty-one (21) month maximum period of use.
One Year Prepaid Use. It is agreed the Producer and/or Advertising Agency may acquire the right to use the commercial for a period of one (1) year from the date of recording upon prepayment of a use fee equal to two (2) times the first use cycle payment in all categories. Such one year prepaid use must be purchased in advance of the first broadcast of the commercial, and no later than twelve (12) working days after the first session date. Otherwise the prepaid rates will not apply and Producer/Advertising Agency must pay full reuse fees.
