Pay Per Click / Search Engine Advertising Restrictions Sample Clauses

Pay Per Click / Search Engine Advertising Restrictions. In order to avoid potential confusion among consumers and to prevent search engine ads from being removed by our trademark compliance monitoring systems, Members must adhere to the following restrictions. Members understands and agrees that Intuit retains the right to remove any ads that, in Intuit's sole discretion, do not comply with these restrictions. All sponsored ad titles must lead with Members’ own marks or names, or with industry descriptors, and cannot lead with Intuit brands. For example, all sponsored ad titles must be structured as "Company Name - XYZ for QuickBooks" instead of "QuickBooks XYZ". This will help avoid potential confusion as to the source, branding, or sponsorship of Member's offerings. Proper Use Improper Use Company Name - Training for QuickBooks Member Company Name training for QuickBooks xxx.XxxxxxXxxx.xxx/XxxxxxxxxxxX uickBooks QuickBooks Training Member Company Name training for QuickBooks xxx.XxxxxXxxxxXxxxxxxx.xxx URLs should not confuse consumers into believing that the URL leads somewhere other than Member’s own website(s). Any URL where an Intuit Xxxx is incorporated into the front portions of the URL, or into the root domain itself, would violate these restrictions. Members may only mention Intuit Marks in sponsored ads that directly advertise Member’s own services that comply with this agreement. Members may only use Intuit Marks as search keywords to trigger sponsored ads that directly advertise Member’s services as they relate to Intuit products through the QuickBooks Training & Certification Program, so long as it is accompanied by a value add, e.g. QuickBooks Support. Members may not use standalone Intuit Marks to trigger sponsored ads. When purchasing search engine ads, Members must ensure that they carefully designate the appropriate countries/regions for the ad. Intuit Marks may only be used in the very end segment of any display URL of a search engine ad. For example, Member may only use an Intuit xxxx in URLs as follows: xxx.XxxxxxxxxxxXxxx.xxx/xxxxxxxxxxxxxxxxxxxx. Search engine ads must point to Member's own Web site, and must point to a page containing information about Member's Services. When using Intuit Marks in search engine ads, Member must avoid any false claims or statements of affiliation, endorsement or sponsorship, where no such relationship exists. For example, Member must not claim in its ad that the ad will lead people to an "Official Site" for QuickBooks, or claim that Member is an "Official...