PLATFORMS, CHANNELS AND PRODUCTS. The NOURISH SBCC strategy is designed to take advantage of NOURISH program platforms/activities and popular media. The strategy will utilize four major communication “platforms” and the channels associated with each in a synergistic way to achieve the desired reach and frequency to achieve NOURISH’s social and behavior change objectives. The four platforms are shown below in Fig 2. The NOURISH SBCC strategy will utilize advocacy to establish the enabling environment for social change at the district and village levels. Research strongly suggests that nutrition, WASH and agriculture practices are more likely to be achieved with support from a group or the entire village, and from people with authority in the eyes of the audience members.4 In Cambodia, the NOURISH Community Feasibility Study found that families trust and follow their village and commune chiefs above others. NOURISH will apply influence principles, such as public commitments and social proof, with village and commune chiefs to catalyze communities to identify priorities, develop plans of action, and mobilize resources to carry out their plans. Initially the focus of this work is on latrine construction through Community-Led Total Sanitation (CLTS), followed by nutrition and agriculture topics. Household level data will be collected using simple, picture-based tools, aggregated and then presented and discussed with the community at regular intervals. This approach motivates behavior change by creating the perception that “everyone is doing” the behaviors and rapid identification of challenges. If the community as a whole is not doing well on one or more indicators, the situation should stimulate cooperative problem solving. Committed chiefs will use bi-annual community dialogue sessions as the channel through which they will mobilize their communities around the issues.
PLATFORMS, CHANNELS AND PRODUCTS. The NOURISH SBCC strategy is designed to take advantage of NOURISH program platforms/activities and popular media. The strategy will utilize four major communication “platforms” and the channels associated with each in a synergistic way to achieve the desired reach and frequency to achieve NOURISH’s social and behavior change objectives.
