Pre-Feature Program. As of the Effective Date, the Pre-Feature Program shall consist of four (4) or more elements, including: (i) commercial advertising; (ii) promotions for the Cinemark brand (including the Brand and Branded Slots), Concessions sold and services used by Cinemark and other products and services in accordance with Section 4.05; (iii) interstitial content; and (iv) other entertainment programming content which, while promotional of businesses or products, shall be primarily entertaining, educational or informational in nature, rather than commercially inspired.
Appears in 2 contracts
Samples: Exhibitor Services Agreement (Cinemark Holdings, Inc.), Exhibitor Services Agreement (National CineMedia, Inc.)
Pre-Feature Program. As of the Effective Date, the Pre-Feature Program shall consist of four (4) or more elements, including: (i) commercial advertising; (ii) promotions for the Cinemark Regal brand (including the Brand and Branded Slots), Concessions sold and services used by Cinemark Regal and other products and services in accordance with Section 4.05; (iii) interstitial content; and (iv) other entertainment programming content which, while promotional of businesses or products, shall be primarily entertaining, educational or informational in nature, rather than commercially inspired.
Appears in 2 contracts
Samples: Exhibitor Services Agreement (Regal Entertainment Group), Exhibitor Services Agreement (National CineMedia, Inc.)
Pre-Feature Program. As of the Effective Date, the Pre-Feature Program shall consist of four (4) or more elements, including: (i) commercial advertising; (ii) promotions for the Cinemark [Circuit A] brand (including the Brand and Branded Slots), Concessions sold and services used by Cinemark [Circuit A] and other products and services in accordance with Section 4.05; (iii) interstitial content; and (iv) other entertainment programming content which, while promotional of businesses or products, shall be primarily entertaining, educational or informational in nature, rather than commercially inspired.
Appears in 1 contract
Samples: Exhibitor Services Agreement (National CineMedia, Inc.)
Pre-Feature Program. As of the Effective Date, the Pre-Feature Program shall consist of four (4) or more elements, including: (i) commercial advertising; (ii) promotions for the Cinemark AMC brand (including the Brand and Branded Slots), Concessions sold and services used by Cinemark AMC and other products and services in accordance with Section 4.05; (iii) interstitial content; and (iv) other entertainment programming content which, while promotional of businesses or products, shall be primarily entertaining, educational or informational in nature, rather than commercially inspired.
Appears in 1 contract
Samples: Exhibitor Services Agreement (National CineMedia, Inc.)
Pre-Feature Program. As of the Effective Date, the Pre-Feature Program shall consist of four (4) or more elements, including: (i) commercial advertising; (ii) promotions for the Cinemark Network Affiliate brand (including the Brand and Branded Slots), Concessions sold and services used by Cinemark Network Affiliate and other products and services in accordance with Section 4.053.6; (iii) interstitial content; and (iv) other entertainment programming content which, while promotional of businesses or products, shall be primarily entertaining, educational or informational in nature, rather than commercially inspired.
Appears in 1 contract
Samples: Network Affiliate Agreement (Digital Cinema Destinations Corp.)