Problemdiskussion Sample Clauses

Problemdiskussion. Flera litteraturer om franchise och betydande undersökningsresultat inom området understryker olika modeller och teorier som klargör varför företag bestämmer sig för att expandera via franchisekanaler. Xxxxx och Xxxxxxx (1999) redogör för ‘Agency teorin’ som har en påverkande roll och innebär att en minimering av verksamhetskostnader är en drivande faktor till verksamheter att ta beslutet att ingå franchise. Expansionen handlar även om att företag vill bredda distributionen av sina produkter xxxxx varumärkes koncept (Xxxxxxxx, Xxxxxxx & Xxxxxxxxx 1995). Till skillnad xxxx ‘Resource Scarcity Theory’ som utgår xxxx franchisetagarens synvinkel, tyder xxxxx på kapital och chefserfarenhet på beslut som leder till franchise. En tredje modell ändvänds i Xxxxxx och Xxxxxxxxx (2008) studie som åsyftar socialt utbyte som är en katalysator för franchisetagarens upplevda värde i franchiserelationen som en icke-finansiell faktor, dvs. värdet av en relation. Xxxxx Xxxxxxxxxxx & Xxxx X. Xxxxx (1999) artikel belyser franchisegivarens urvalskriterier gällande franchisetagare, där studiens resultat påpekar att kriterierna för en relation inkluderar finansiell potens, tidigare management, tidigare erfarenheter, demografiska förhållanden, attityd gentemot verksamheten och franchisetagarens vilja för personlig utveckling och engagemang till verksamheten. Franchise kan beskrivas som att bedriva en egen näringsverksamhet utifrån vissa begränsningar, vilket på så vis skiljer franchisetagaren xxxx den egna företagaren (Sardy & Alon 2007). Då franchisesystemet besitter ett intellektuellt kapital som reducerar risker, medför xxxxx typ av kontroll, trots att man är egenföretagare inom systemet, regleringar xxxx franchisegivaren. För vissa är bristen på självständighet oacceptabelt (Xxxxxx & Xxxxxxxxx 2006). Dock är acceptansen dels beroende av det intellektuella kapitalet som franchisesystemet erbjuder, men även det många fördelar som förekommer med att förknippas med varumärket. Franchiserelationer innefattar en känslig balans mellan franchisetagarens önskan att bli oberoende xxxx franchisegivarens behov av kontroll (Flestead 1991). Franchisetagaren förbinder sig att driva verksamheten på ett visst sätt mot ersättning till den som äger konceptet (PRV). Genom att ta del av ett beprövat franchisesystem minimeras riskerna i jämförelse med att starta en verksamhet på egen hand. Detta förhållningssätt är en avgörande faktor när det kommer till valet av att ta del i ett franchise som alte...
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