Similar Lines of Business. Licensee may engage in the Fractional Vacation Club Business and the Whole Ownership Business, as a Separate Operation (or as part of the Licensed Vacation Ownership Business, subject to Licensor’s prior written consent), at any time during the Term. Licensor may engage in the Fractional Vacation Club Business and the Whole Ownership Business at any time during the Term.
Similar Lines of Business. (a) Nothing in this Agreement is intended to prevent Licensor or its Affiliates from remaining competitive in the Lodging Business (including, without limitation, the Resort Lodging Business) and Whole Ownership Residential Business due to the evolution of such businesses over time. Licensee agrees that Licensor and its Affiliates shall have the right to develop, offer, operate, market and promote products, benefits, services and rewards under any brand, trade name, trademark and service xxxx, including those using the word “Hyatt” (other than the Reserved Names or Additional Names) and using the Branded Elements and the System, but only to the extent that such products, benefits, services and rewards are not Shared Ownership Products. Licensor and its Affiliates shall not call or refer to any of its properties (or any such products, benefits, services or rewards) as “timeshare”, “fractional”, “vacation club”, “vacation ownership”, “shared ownership”, or “destination club” or similar terms commonly used for Shared Ownership Projects.
