Use of Sponsor Exhibitor Brand a. Sponsor/Exhibitor hereby grants to FIA/SIFMA a royalty-free, non-exclusive, non-transferable, non- assignable, non-sublicensable, limited license to use Sponsor’s/Exhibitor’s logos, trademarks, copyrights, and brand, including, but not limited to, its name and likeness (“Sponsor’s/Exhibitor’s Marks”), in connection with your sponsorship and/or exhibitorship, as applicable, of the Event, including, but not limited to, use of Sponsor’s/Exhibitor’s Marks in materials related to the Event such as Event signage, advertising materials, promotional materials, and other creative works in any media. Sponsor/Exhibitor retains all rights in Sponsor’s/Exhibitor’s Marks not explicitly granted herein.
b. Nothing in the Agreement shall be construed as an assignment of any right, title, or interest to Sponsor’s/Exhibitor’s Marks to FIA/SIFMA.
c. For the avoidance of doubt, FIA/SIFMA is permitted to use third-party vendors in connection with production, display, printing, and other use of Sponsor’s/Exhibitor’s Marks in connection with your sponsorship and/or exhibitorship, as applicable, of the Event and as otherwise contemplated in the Agreement.
d. FIA/SIFMA agrees that it will not, without the prior written consent of Sponsor/Exhibitor, (i) use Sponsor’s/Exhibitor’s Marks in advertising, publicity, marketing, or other promotional materials or activities unrelated to the Event, unless otherwise contemplated herein; or (ii) represent, directly or indirectly, that any product or service provided by FIA/SIFMA has been approved or endorsed by Sponsor/Exhibitor.
e. Notwithstanding any other provision herein, FIA/SIFMA may use Sponsor’s/Exhibitor’s Marks as they appear on legacy promotional materials for the Event or in pictures from the Event to promote the Event, other FIA/SIFMA events or activities globally, or such other business-related uses in the sole discretion of FIA/SIFMA.
f. All rights in Sponsor’s/Exhibitor’s Marks, including any goodwill associated with them, shall be the sole and exclusive property of Sponsor/Exhibitor, and FIA/SIFMA shall not acquire any rights in Sponsor’s/Exhibitor’s Marks, nor in any developments or variations of them.
g. Sponsor/Exhibitor retains the right and sole discretion to use the Sponsor’s/Exhibitor’s Marks in connection with other similar events sponsored or hosted by third parties.
h. All intellectual property rights in and to any materials produced for the Event, specifically excluding Sponsor’s/Exhibitor’s Marks, shall remain, ...
Use of Sponsor Exhibitor Brand
