Examples of Prescription drug marketing in a sentence
Prescription drug marketing is a large part of the success of the pharmaceutical industry, which grossed over $800 billion in 2011.223 Eighty percent of marketing efforts to influence physicians are through industry gifts and detailing, the activity of pharmaceutical sales representatives (reps) when they make calls to physicians and provide them with “details”—scientific 217.
The Special Fraud Alerts have addressed the following topic areas that could violate the anti-kickback statute: Joint venture arrangements; Routine waiver of Medicare Part B copayments and deductibles; Hospital incentives to referring physicians; Prescription drug marketing practices; Arrangements for the provision of clinical laboratory services.
A tongue-in-cheek visual representation of how “talking the whole night through” can lead to a “good morning.” Prescription drug marketing is unique in North American advertising.