Psychological obsolescence definition

Psychological obsolescence means an early ageing of products due to fashion trends, new technical trends and consumption patterns. It can result in the purchase of a new device even if the previous one is still operating without any problems. This phenomenon has been observed in various studies (Prakash et al. 2016a; test 2013; Wieser & Tröger 2015). A further investigation conducted by Stiftung Warentest shows that just 9% of respondents who changed their mobile phone after a period of less than 3 years cited a battery defect or weak battery performance as the reason for doing so. 68% of respondents on the contrary stated that they change their mobile phone after periods of less than 3 years either because they desire an even better device (40%) or because they regularly receive a new phone through their contract (28%), i.e. psychological obsolescence. Furthermore, other surveys by Stiftung Warentest reveal that 42% of users in Ger- many replace their mobile phone after a period of less than 2 years. Approx. 16% of users replace their mobile phones every three years. According to Wieser & Tröger 2015, a typical reason for replacing the mobile/smartphone is to ‘grant oneself with something [special]’. Consequently, it is very often the user’s wish for a new, better product that determines the limitation of usage times.

Examples of Psychological obsolescence in a sentence

  • Psychological obsolescence marketing messages that reiterate time-based need to be ‘up-do-date’ or ‘keep-up’.9d.

  • Psychological obsolescence is recognized as subjective because it takes into account emotional references, status, fashion and aesthetic quality.

  • The authors continue to allege violations of all the original articles claimed (as per para.

  • Psychological obsolescence is a type of obsolescence that occurs when consumers are no longer satisfied [8].

  • For a better analysis, the questionnaire was divided in four sessions using the obsolescence classification according to Cooper (2004): Questions related to absolute obsolescence and issues related to relative obsolescence: Psychological obsolescence, Economic obsolescence and Technological obsolescence.

Related to Psychological obsolescence

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