Common use of Additional Bank Marketing Support Clause in Contracts

Additional Bank Marketing Support. Upon the reasonable request of Retailer from time to time, consistent with the Marketing Plan, Bank shall perform the following marketing functions at no cost or expense to Retailer: (a) subject to Applicable Law and any contractual prohibitions, including Bank’s Privacy Policy, to which Bank is subject, Bank shall use (i) Bank’s databases and Bank’s consumer prospect database which, as of the Effective Date, is maintained by Axciom; (ii) certain data that Bank obtains about Cardholders as set forth on Schedule 7.15; (iii) aggregated summary level data regarding Cardholder purchases at Non-Retailer Channels; (iv) analytic support and tools; and (v) Bank’s marketing support services, for the purpose of assisting Retailer in its marketing and promotion of Retailer Sales Channels, Retailer goods and services and the Program; (b) periodically collaborate with Retailer to identify, research and test new marketing initiatives to promote the Program and Retailer Sales Channels; (c) provide models and modeling support, which may include Cardholder attrition models, prospect marketing models and other tools designed to improve Program performance; and (d) facilitate discussion between Retailer and Bank’s United States consumer finance affiliates for purpose of exploring cross-selling opportunities for Retailer goods and services.