Advertising by Licensee. Licensee agrees to make proper use and mention of the KCMA certification seal and Certification Program in its company specifications, literature, packaging and advertising. Licensee shall not use the Mark or the term "certified" in connection with advertising referring to products which have not been certified or from which certification has been withheld or withdrawn.
Advertising by Licensee. All advertising and promotion, (including, without limitation, photo shoots, layouts, artwork, etc.), as well as packaging and labeling, in connection with the License and Licensed Products shall be produced solely at Licensee's cost and expense and must be approved by Licensor. Such advertising and promotion produced by Licensee during the Term shall enhance the Trademarks within the Territory and maintain the standards and quality of the Trademarks. No packaging, labeling or advertising, including cooperative advertising may be used without the prior written approval of Licensor. With respect to such other advertising, promotion, etc. before publication or use of any packaging, photo shoots, labeling, advertisement or promotion by Licensee, Licensee shall submit every element of the advertisement or promotion to Licensor for approval using an "Advertising Approval Form", attached hereto as Schedule 6 as provided by Licensor. Any approval granted hereunder shall be limited to use during the seasonal collection of Licensed Products to which such advertising relates and shall be further limited to use (e.g. television or print) for which approval by Licensor was granted. Samples of initial packaging, labeling and advertising, and samples of any revisions, changes, modifications or substitutions thereto, shall be submitted to Licensor sufficiently far in advance to permit Licensee time to make such changes as Licensor shall deem necessary.
Advertising by Licensee
